Earlier quoted context omitted.
New ideas aren't a hard sell. Cumbersome ideas that cost more than the benefit are a hard sell.
I believe it was one of Steve Blank's fairly complicated books that differentiated different kinds of new[1] Simplifying dramatically, there's new solutions to acknowledged problems and unacknowledged problems. What you say satisfies the first one. The unacknowledged problem requires you to first connect desperate ideas and consolidate them together in the prospect's mind. Then you need to convince them that it's a s…
"Your app predicts when my lightbulbs will go out and it costs $1? Wait, why wouldn't I just do what I do now which is have some spares and wait till one actually goes out?"