Earlier quoted context omitted.
It's not a facebook poll, not sure why you thought that. It was a poll taken from a random (presumably population-reflecting) sample of Leger's online polling platform. It's not technically a random poll like wardialing in the 40s got you but it's not just an opt-in facebook poll either. https://leger360.com/surveys/legers-north-american-tracker-o...
Without access to the questions I don't know exactly who would have a tendency to respond. But would you answer a poll about how a service is affecting you if you didn't use it? And if not, that's my point -- that both the article's title and contents seem to speak for Canadians en masse but is likely not to, because it likely only sampled the 60% who use Facebook.
Also, the most pertinent question to this discussion is in the post by the polling company I linked to above.