Earlier quoted context omitted.
It's very hard to know what people, including yourself, really want. So best we can do is observing "revealed preferences", which is what Economists call "what people actually choose".
Have you tried asking pe — sorry, “market research”? If you can make something that people want to pay for, that goes down a lot better than trying to make them buy what you're selling via an elaborate multi-agent optimisation algorithm.
My strong impression is it's hard to do. People may say the want kale, but end up buying donuts.
They weren't lying about wanting to be the kind of person who buys kale. But at the moment of truth, they got donuts "just this once".