Let's take a moment to look at how disingenuous this article is: * Out of twelve returned trackers, one of them went to landfill. The article focuses on that item and does not itemise the fate of the others. * Adding a tracking device to a returned new product is tantamount to damage. If such a device is detected during returns processing, anyone with half a brain should immediately presume a malicious actor and have…
I completely agree that their methodology is not robust. But Amazon also refused to state what fraction of items go to landfill, despite making subjective claims that it's "on occasion" and the "vast majority" are liquidated or resold. If that was true, Amazon would have the data to back it up and would only benefit them to say so. If we want to know the actual number of items that go to landfill, we don't need to se…
NB: don't assume that there's no downside to any given retailer unilaterally disclosing their return rates, because returns are a measurable factor in marginal cost & revenue assessment and partially describe both the elasticity of demand and overall customer sentiment. Every retailer of scale would be interested in obtaining the return statistics (especially segmented) of their competitors; and, as the tone of the article illustrates, there are any number of hacks poised to scribble out mendacious venom on the basis of such data, so no corporate PR lackey worth their communications degree will willingly start that conversation.