This is really quite short-sighted. Sure, customers like this in the short term. But this hurts the website owner.
e.g. 1: You are a restaurant or retailer and your potential customers search Google for your hours of operation or phone number. Google shows them the answer so they never come to your site. So they don't see that you have a free delivery offer during the Covid crisis. And you can't market to them via any campaign that retargets visitors to your site.
e.g. 2: You are a publisher that makes money from ads, like say CelebrityNetWorth [1]. Google steals your content and you never get the traffic you'd like to monetize. This is HN so there will be scorn for the ad-fueled business model. But they serve a need. It's one thing for the market to punish ad-monetized sites, it's quite another for Google to steal from them.
e.g. 3: You are Wikipedia. While your content is free, you rely on community contributions to grow. If someone never visits your site, they don't learn about your mission, don't learn that they can contribute. Your corpus stagnates.
The only reason Google gets away with this is because they are stealing pennies from millions of people rather than millions from a single entity. Indie content creators do not have the resources to fight Google on this, because G offers them an all-or-nothing option[2]: you can either be in Google search results or not. And no one can afford not to be.
Google has been so emboldened that they now change the content and user experience _on the website_.[3] Consumers click through to your site and Google will scroll them to a specific section, and highlight that in yellow. Not only does Google control who gets to your site via the search monopoly, but they steal your content, and control how people experience _your_ site.
[1] https://theoutline.com/post/1399/how-google-ate-celebritynet...
[2] https://support.google.com/webmasters/answer/6229325?hl=en
[3] https://www.theverge.com/2020/6/4/21280115/google-search-eng...