Earlier quoted context omitted.
If people aren't willing to look at ads, what will news articles become? ads. What will HN comments become? Ads (many blog posts already are). Advertising covers a need
I know advertising covers a need, there's nothing inherently wrong with advertising in an academic sense. News organisations do not offer anything of consistent high quality that people are willing to pay for though. I have no faith that quality will improve if only we all switched off our adblockers and clicked some ads. People's propensity to read clickbait will not decline as a result of higher revenue from advert…
There is so much wrong with advertising in an academic sense.
- They distort the product market as they favour those players with the highest marketing budget, rather than with the best product.
- They distort the media market as getting people to look in your direction is the only thing that has value. Clickbait and fake-news are a direct result of advertising, and wouldn't exist without it.
- They are an attempt at manipulation. People have to constantly expend the energy to counteract that manipulation. I also believe this to be a big factor in the decrease in trust in media. Since the stuff that is meant to inform you is always surrounded by stuff trying to manipulate you, how could you ever build trust to it?