This article misses one of the primary reasons for AV's demise -- we didn't update our primary index for several months just as Google was gaining mindshare. A ridiculously high percentage of our front page links were 404s, while Google was always fresh. This was particularly bad because one of our earlier strong points was fresh indexes. Our ability to refresh the supplementary index on the fly was awesome. When you…
From the article: "[Alta Vista] broadened the use of boolean operators in search. Like some competing search engines, it supported AND, OR, and NOT." My recollection is that Alta Vista supported boolean operators, but defaulted to OR while Google defaulted to AND . So searching Alta Vista for something like "$CommonWord $UncommonWord" would return results with high-ranking pages for $CommonWord that drown out all the…
It always took 2 to 5 searches using Altavista to get the results you were looking for. This was a huge improvement on Excite and Lycos which might produce infinite results with absolutely nothing relevant. There was a lot of noise like source code archives. With Google search the first page usually had a useful result.
Probably the biggest thing that destroyed Alta Vista was the horrible flashing banner Ads at the top of the screen.