Someone will have to explain the difference between these and your average hearing aids, which perform a very similar function, but tuned by an audiologist to your needs.
And folks would be interested for similar reasons. Insurance might not cover the testing that often or the device itself, for instance, or someone might not think they have the time to go to that doctor. Maybe it is only a problem every once in a while, and so on.
And like cheap reading glasses, it might not be a perfect solution, but a solution nonetheless.