I'm skeptical that developers talking to each other about how bad web bloat is will change anything. They will still face the same incentives in terms of ad revenue, costs of optimization, etc. Here's a random idea that might have more potential: create an adblocker browser plugin that also colors URLs based on how slow they are expected to load, e.g., smoothly from blue to red. The scores could be centrally calculat…
Google is already starting to base rankings on page speed, thats enough to get companies to spend money on page speed.
Also, browsers could default to http://downforeveryoneorjustme.com/ for sites that loaded too slowly. AdBlock Plus and NoScript speed loads greatly. Maybe browsers could do triage on sites that load too slowly. Perhaps switch to reader mode or whatever.