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How Wired Is Going to Handle Ad Blocking

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Re: How Wired Is Going to Handle Ad Blocking

#271

> So, in the coming weeks, we will restrict access to articles on WIRED.com if you are using an ad blocker. Good luck with that, Wired. The people-who-will-never-pay group will split into two: People who never visit your site again, and people who up the ante in the ad-blocking escalation. While you may think that you don't care about the people-who-will-never-pay group, the latter subgroup will release their improve…

$52 is way too much for a medium that occasionally publishes something good. OK, that’s just my opinion and it’s highly subjective. But I used to love Wired back in the days when Internet was booming. Nowadays they’re just too irrelevant. All that aside, I’d love a pay-per-article scheme. Give me a summary of the article and if I like it I can pay for it. Sounds much more reasonable than asking me to pay for everythi…

I'd buy into your idea with one addition: A "Refund" button at the bottom of the article that I can click to get my money back if the content ended up being low quality. That's a "No questions asked, no arguments given" refund, and it is my sole judgement as to what constitutes crappy quality.

That might buy the publisher (a) some credibility, and (b) an incentive to publish decent quality articles and not clickbait headed by misleading summaries.

Might some people abuse it? Sure. Probably. But I think that a large majority would not. Most of us do get it that people need to get paid.

Re: How Wired Is Going to Handle Ad Blocking

#272

As has been mentioned elsewhere, my exact problem with this/Forbes approach/elsewhere is that there is no way that I want to suddenly start managing several new monthly subscriptions for all these outlets. I enjoy Wired, but the thought of adding yet another subscription to my monthly credit card statement is too great a cognitive load for me to want to make the jump. Also, if you were to subscribe to the dead tree v…

Why wouldn't you make it invisible? Do people really want to decide to pay or not pay for each page hit? You have a monthly fund which is your subscription. When you hit a site that is in the network it gets a chit against your account. At the end of the month (or whatever) your chits are counted up and providers get credited. It's really pretty simple and invisible. People get to fund what they actually use. Content…

Pitch it as "Spotify for text". Amazon are inching towards it with the royalty-per-pages-viewed option for some Kindle titles.

Unfortunately the obstacle is that publishers would have to give up control, and share with other publishers; and I think many would rather go out of business. The music industry only cooperate due to the threat of piracy eating the entirety of their lunch.

Re: How Wired Is Going to Handle Ad Blocking

#273
You can innovate around the issue, like some of the comments mention.

You should focus on growing sustainably, instead of selling yourselves to advertisers for quick cash. God knows there are a plethora of other places we can get our content from. There's enough information pollution in our daily lives - I won't accept you polluting my reading of your 'well-written' articles.

So, in summary... good riddance.

Re: How Wired Is Going to Handle Ad Blocking

#274
post #162

Soon we will need to pay for every site we visit. That's aweful. I mean I have nothing against ads, when they are like the Google Ads, and I have nothing against not running a adblocker, when your site doesn't do 100-200 requests for a simple site with text.

> Soon we will need to pay for every site we visit. That's aweful.

I don't think that is something bad. For example clickbait would slowly disappear - without ads there is no need to trick users into more page views.

Re: How Wired Is Going to Handle Ad Blocking

#275
The comments here are full of lame hypocritical excuses. First it was "I don't wanna ads but I would pay for quality content". Now when outlets give you the option to pay "It is too complicated to pay every single publisher". When publisher will join to enable a single payment solution system the excuse of the day will be "Oh, this is too expensive..."

Re: How Wired Is Going to Handle Ad Blocking

#276

You can innovate around the issue, like some of the comments mention. You should focus on growing sustainably, instead of selling yourselves to advertisers for quick cash. God knows there are a plethora of other places we can get our content from. There's enough information pollution in our daily lives - I won't accept you polluting my reading of your 'well-written' articles. So, in summary... good riddance.

Agreed. I was recently miffed when they switched their RSS feed to only include a snippet instead of actual content. I was also recently miffed when Forbes started blocking ad blockers.

I have subscribed to the Wired print magazine off & on over the past decade and never paid more than $10/yr for it. I am not currently subscribing, but if presumably they'll put their best content in print, too, why in the world would anyone pay 5x the print cost for online access?

Re: How Wired Is Going to Handle Ad Blocking

#277
On Facebook, my feed is full of thousands of amateur writers trying to interest me with cats, jokes, rants, and family pictures. They also do news, politics, religion, and anything else they think will get attention (including like-begging)

On Wired, I got what? 100 folks all doing the same thing only with more taste and style?

I get the fact that Wired, on average, is better consumable content than Facebook, but hell, Facebook is free. The rest of the net is free.

I do not have an answer for the Wired guys, but I gotta admit it's sad/funny that Facebook and Google are such close partners with so many content providers. They're the guys driving the bus that's taking you over the cliff.

For the record, I own the device or app that consumes my content over the net. If I choose to own a device or app that only displays text, or only displays text from certain domains? That's my business, not yours. You can certainly turn the spigot off or on, and perhaps you'll get me to pay for you turning it on, but that's the limit of our interaction on this matter. What kind of device I use or whether or not I see certain things you want me to see is none of your freaking business.

In addition, as far as I'm concerned, any information I provide back to the server about what kind of browser I'm using is highly provisional and subject to change without notice. It is a courtesy that I provide anything.

It continues to amaze me that people who are in the business of providing entertainment somehow feel that it's a good thing to go to war with the people they are entertaining. For the life of me I just don't get how that makes any sense.

One day somebody is going to write a "meta browser", a browser that opens up other browsers in invisible windows and surfs the web, then sucks out filtered content for the user to consume. (There would be a provision for faking out credentials, spoofing the signature, resetting the cookies, signing up under assumed/real names, and so forth) Once that day comes, both the browser vendors an the content providers are going to be unhappy. But that's where we're headed if this radar vs. radar detector battle continues forward. Content consumers will win. They always do. (I imagine we're going to see a big push for legislative relief here. Prepare yourselves.)

Re: How Wired Is Going to Handle Ad Blocking

#278
Now that sites are being more aggressive when detecting ad blockers, but they still want search engines to index the site and so they happily serve content to the crawlers... Would it be possible to write a browser plugin that can let your session masquerade as a robot? Even pay walled sites let Google index their content, that's how they lure unsuspecting chumps to the site. So why couldn't we have a plugin to imitate a robot, getting the content and by having to suffer through several megabytes of ad network code?

Re: How Wired Is Going to Handle Ad Blocking

#280

Time for adblockers to become smarter. IMHO, an adblocker should keep a shadow DOM, so that the originating site cannot see which DOM elements have been removed/altered. Also, an adblocker could use a "refresh cookie" strategy, to effectively disable tracking.

Methods of both parties will evolve, but ultimately as long as the user has control over his computer(no hardware DRM), he can display whatever he wants.
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