Earlier quoted context omitted.
I suppose design is like fashion. Whatever you do will be emulated and plain ripped off pretty quickly so if you want to be seen as the hip trendsetter who gets to charge the highest prices you need to be constantly reinventing yourself to stay ahead of the curve.
The similarities are superficial at best. Fashion, almost by definition, is ephemeral. Design, on the other hand, strives for permanence. "Constantly reinvention" is just total bullshit when you start talking about salt and pepper shakers. And so is the idea of "staying ahead of the curve" when doing so means a non-stop torrent of additions to landfills everywhere. Good designers get this. They're actually very resou…
Since the web is a place where things are very easily copied, it stands to reason that good ideas will be emulated and this is to be expected.
It would seem quite contrary to the idea of the web to give a single entity a monopoly on laying out a page in a particular way.