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Meta launches Instagram, Facebook, and WhatsApp subscriptions

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Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#261
post #46

Just stop using Meta products. It's really not as hard as it seems. Nobody needs FB to communicate with friends and family. Send texts or emails or use your phone.

Good luck trying to not use Meta products (specifically WhatsApp) as a (non-tech) professional outside the US needing to communicate with their counterparts. The best compromise for such people, I guess, would be a work phone number that's solely for business WhatsApp communication.

I don't think it would be difficult to explain, especially in a professional capacity, that you don't use Whatsapp or Facebook because it does not meet your privacy requirements of your business.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#262
post #257

Earlier quoted context omitted.

I maintain Meta accounts for two purposes. Facebook Marketplace, and following local businesses on Instagram because it's become the de facto platform for many artists/bars/restaurants/popups to distribute information. I don't add friends, I don't "like" posts, and I don't doomscroll the garbage they put in my feed. I'm willing to give Meta the information that I enjoy old cars, bar trivia, and breakfast sandwich pop…

What does facebook marketplace have over craigslist?

in my region (middle east) facebook marketplace is the defacto listing. I know craiglist (just from me being on internet for so long) but i don't think it operates here. And for sellers they also only know facebook.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#263
post #98

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues. How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers. By having material subscription reve…

But here you are the product AND you pay for it. At least I think you still get ads and tracking…

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#264

Earlier quoted context omitted.

You've missed the point of the comment that you've replied to. There's a well known adverse selection effect because the people who would pay for no ads are exactly the people who you most want to be able to serve ads to: people with lots of disposable income, and people who are power users who see the most ads. As a result the actual amount that they would need to charge for an ad-free version is higher than the ave…

Fair point. I think it depends on the person. I know plenty of people without much disposable income who still pay for several subscriptions.

That's also how you get to little disposable income. It's choices people make and that's their right but it does look odd occasionally.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#265

Earlier quoted context omitted.

You've missed the point of the comment that you've replied to. There's a well known adverse selection effect because the people who would pay for no ads are exactly the people who you most want to be able to serve ads to: people with lots of disposable income, and people who are power users who see the most ads. As a result the actual amount that they would need to charge for an ad-free version is higher than the ave…

Fair point. I think it depends on the person. I know plenty of people without much disposable income who still pay for several subscriptions.

Advertisers don’t care about disposable income they care about spending habits even if the buyer is irresponsible and can’t afford it

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#266

Earlier quoted context omitted.

Plus now they even have your credit information for better ad targeting

credit card itself can’t be used to ad targeting. But plenty of proxies make this point largely irrelevant.

If the grocery store is selling your data (and they are) and meta has a connecting card number ads could be targeted.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#267
post #98

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues. How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers. By having material subscription reve…

> By having material subscription revenue coming in for things outside the advertising space, the product managers can justify investing in features that otherwise would be passed up due to lack of revenue potential from advertising. You’re a Meta decision maker presented with 3 options. Which one do you pick? (remember, you’re not you…you’re a Meta decision maker trying to justify a trillion dollar valuation). - Pos…

Insufficient information. Each option will address a different part of the market with a different size. Unless the potential revenue is estimated for each option, an informed decision is not possible.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#268
post #256
post #98

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues. How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers. By having material subscription reve…

The only way for this model to work, is for governments to put high pressure on tech giants to put the breaks on the whole surveillance & data selling business. Otherwise they will take your money and sell your data at the same time. I wonder if fully forbidding personalised ads will actually make gdp of developed nations to shrink.

Govt won’t do it. They want that data too.

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#269
post #192

Earlier quoted context omitted.

You can actually look this information up! For example, Instagram makes approx $2-50 ad revenue per user per year, depending on the region. Apparently it’s highest in North America. So Of course this would get pretty expensive for all the services we use. But I personally would happily throw $100-$250 per year at my most used apps to stop being advertised to.

If you are in the US and in a demographic who posts on Hacker News, $100-$250 is likely below your monthly revenue contribution to Google alone.

I've never paid Google for anything. I usually get a check from them. What does Google sell? Office clone, ads, map api credits, search api credits, ad free youtube, ai credits sometimes phones and speakers that get bricked?

Re: Meta launches Instagram, Facebook, and WhatsApp subscriptions

#270
post #98

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues. How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers. By having material subscription reve…

This is Meta. You will always be the product. This is like asking us to tip them in addition to all the horrible things they're doing either way.
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