Earlier quoted context omitted.
It's not low-hanging fruit, though. While you try to optimise to save a couple of mWh in power use, a single search engine query uses 100x more and an LLM chat is another 100x of that. In other words: there's bigger fish to fry. Plus caching, lazy loading etc. mitigates most of this anyway.
Engineering-wise, it sometimes isn't. But it does send a signal that can also become a trend in society to be more respectful of our energy usage. Sometimes, it does make sense to focus on the most visible aspect of energy usage, rather than the most intensive. Just by making your website smaller and being vocal about it, you could reach 100,000 people if you get a lot of visitors, whereas Google isn't going to give…
Plus, trying to signal your way to societal change can have unintended downsides. It makes you feel you are doing something when you are actually not making any real impact. It attracts the kind of people who care more about signaling the right signals than doing the right thing into your camp.