Earlier quoted context omitted.
Huh? That's a weird take. What should they have done? Left the entrance to their headquarters with a Sun Microsystems logo rather than their own? The Sun Microsystems sign continues to be there at the end of Willow Road, just facing toward the campus vs toward the street. This is doing more to honor Sun than any other realistic choice they could have made.
The message in the book seems to be that Sun failed out of weakness and it could happen to fb as well if they don’t eat the world.
and that's not what succeeds. so FB will do just fine, if i'm right about that.