Earlier quoted context omitted.
(1) Studies have shown that patron will make larger and more frequent orders when placed through an app rather than in person. This increases revenues. (2) The app gathers statistics. Marketing and sales are so addicted to massive amounts of all kinds of information they have trouble finding veins that are not collapsed and their coworkers all carry naloxone. In most organizations, the marketing and sales people make…
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How economical is your local Taco Bell?
261–270 of 356 posts
Re: How economical is your local Taco Bell?
#262Earlier quoted context omitted.
Why does Taco Bell have an app? What is its purpose?
U.S. labor is expensive, and the app delegates the order-taking job from an employee to the customer, keeping food prices more competitive and/or keeping the restaurant profitable. (Land cost is the other big expense.)
Re: How economical is your local Taco Bell?
#263Surprising that the legendary Taco Bell in Pacifica isn’t the most expensive one, though it is close. It has a fireplace, it serves margaritas, and it has a walk-up window for hungry surfers. https://californiaisforadventure.com/pacifica-taco-bell/
Re: How economical is your local Taco Bell?
#264Earlier quoted context omitted.
I just typed "taco" in the search bar of Safari and the second autocomplete result was for the restaurant 1.7 miles from me, the third was for the tacobell.com. Easy! In contrast I struggle to find apps installed on my iPad because the icons look all the same. Apple has a leg up on Android but for me Apple's icons are mainly forgettable or meaningless and most icons from third parties are a forgettable stylized lette…
You found a link to tacobell.com, that's great, but you're like 1/10 of the way there now. You have to open it, load all the resources, give it permission to use your location so you can find which store to order from, place the order, enter your payment information, and then move to your email app to get order updates. An app caches all of that locally, has your information saved, is pre-cleared for location permiss…
Back in the day people were much less into the e-commerce habit and not using mobile technology so they weren't ordering food on the go.
Another question is "What relationship to people have to fast food?"
I worked at a company that did geospatial analysis such as retail location selection. We had a theory that people chose fast food because they were on the way from point A to point B so the right way to think about it was not about the density of commercial or residential development in an area but rather about the density of trips that pass by a point. I was involved in a pilot project to use touchscreens to collect data at the POS just before the mobile age made it possible to collect trip data directly.
Thus my consumption of fast food is opportunistic: I eat at Taco Bell sometimes because it is in a neighborhood with a Wal-Mart, Gamestop, Petsmart, Staples, an illegal cannabis dispensary (not like I can't get better weed elsewhere), award-winning wine store, etc. I get hungry On most days I would go to the street taco stand on the other side of the parking lot. which has the best tacos I've seen outside Los Angeles but if it is Sunday maybe I go to the Bell. It's not like the scene in Demolition Man where Sylvester Stalone goes to a fancy dinner at Taco Bell because "all restaurants are Taco Bell" in the future.
If I am traveling maybe I am driving down the freeway and see a sign for a Burger King and stop. Maybe I walk out of the Oculus at the WTC site and see both a Chopt and a BK and, even though I have a BK gift card in my pocket, the line looks really long at the BK and I go to the Chopt because it is really fast food.
I can see that Taco Bell wants to develop a special relationship with me but I don't want to develop one with Taco Bell. Really I don't find it easy to install an app (until I broke my old iPad, my old iPad insisted that I log in with my Apple account password whenever I wanted to install an app despite the fingerprint scanner working just fine for everything else. I don't know my Apple account password because I keep it in a password manager and the app store was the one thing that would make me require to use it when I am on the go. When I bought a new iPad this cleared up. I go to the Bell maybe 4 times a year, it is just not worth having another app cluttering up my device making it harder to find the apps that really matter to me.
Re: How economical is your local Taco Bell?
#265Earlier quoted context omitted.
Why does Taco Bell have an app? What is its purpose?
The purpose of the McDonalds app seems to be to replace cashiers. I assume the Taco Bell app was created for the same reason.
Techno fascism never looked so bland
Re: How economical is your local Taco Bell?
#266Earlier quoted context omitted.
There is no price I would pay to eat Taco Bell before boarding a flight though.
Taco bell plays nice for me. On the other hand, last time I took my family to Chipotle, my kid had liquid poo for 2 weeks with onset a couple hours after eating there. We have never been back since. That place scares the you know what out of me.
Re: How economical is your local Taco Bell?
#267Re: How economical is your local Taco Bell?
#268Earlier quoted context omitted.
None of that justifies an app, vs an in-store kiosk or a website.
The app works better for the drive thru, and also for families with kids that like to push buttons on the giant ipad. Speaking of which, we stopped going to fast food burger places because 75% of them can’t make things like “a hamburger with no cheese or any other toppings except ketchup”, or “a cheeseburger with no other toppings”. I suspect an LLM that supports audio input would outperform most drive through window…
I think this would lead to a lot of really frustrating errors in a food ordering context. In my experience LLM speech recognition is really prone to inserting or removing negation words, which can really shift the meaning. This is a problem in any speech recog use case but there's often sufficient context to understand when the error has occurred. In a list of what a customer does / doesn't want, there is no additional context to fill the gap.
"Cheeseburger with ketchup mustard onion no tomato" -> "Cheeseburger with ketchup mustard onion tomato" or the inversion
You can correct this to some degree with an order confirmation step but the error rate would mean a lot of customers need to make a correction, which adds time to the process and increases customer frustration.
At that point I'd rather the drive thru have a touchscreen and just let me input the order directly, versus having to argue with an LLM about which ingredients i want included or excluded.
Re: How economical is your local Taco Bell?
#269Earlier quoted context omitted.
U.S. labor is expensive, and the app delegates the order-taking job from an employee to the customer, keeping food prices more competitive and/or keeping the restaurant profitable. (Land cost is the other big expense.)
None of that justifies an app, vs an in-store kiosk or a website.
Re: How economical is your local Taco Bell?
#270They are missing the Seattle Lower Queen Anne Taco Bell/KFC combo store that is known to be the most expensive Taco Bell in the nation. https://locations.tacobell.com/wa/seattle/210-w--mercer-st-.... Anyways, you hear horror pricing stories about this one store.
Apparently the prices are scraped from the mobile app. I installed the mobile app and for some reason, and that location can’t be found inside the mobile app. Actually, you cannot (I can’t anyway) order from that location from the website either. It just goes to show data cleaning is hard. It’s true for statistics and it’s probably just as true for LLMs.