Earlier quoted context omitted.
And Ryanair wants to upsell you during the buying process, which they can't do as well, if you don't buy on their site.
This is the reason. Nothing is stopping airlines from offering 1-click bookings, except that lengthy funnels bring in tons of cash. Ryanair has been a master at this since the beginning of time. In 2020 I booked a flight directly on Google Flights and the booking was complete before I even realized, it was so simple. I never found that UI again.
> I booked a flight directly on Google Flights
Does anyone else have the experience where 25-50% of the click-here-to-buy from Google Flights just don't work? Is it bait-and-switch from the carrier?