Earlier quoted context omitted.
What about all the pirate websites? There's hundreds of them all around the world, some supported with ads, others with subscriptions. How do they manage the bandwidth problems?
a) you don't waste money on the licensing in the first place b) you find the hosting where you can just pay for bandwidth c) the bandwidth is actually cheap, until you hit petabytes of traffic or dozens gb/s of BW d) you don't scale for millions, you scale for hundreds, maybe thousands EDIT: e) most users of such sites aren't demanding for quality nor service, therefore you can compress a lot more and if you overload…
Actually, the opposite is true.
If you live a country where piracy is persecuted and these services aren't available and you want to watch Silo, you don't have a choice — you have to pay for Apple TV. If you want to watch Stranger Things, you have to pay for Netflix.
But if those services are available to you, then you would have those shows on any of dozens of pirate services, and you can switch between them anytime. At which point they actually start to compete on other qualities, like streaming.
In fact, many of them have much better quality, at least in the areas where their audience lives.