Earlier quoted context omitted.
To me, this really shows that marketing is now the most crucial skill. It has become easy and affordable to design products, the process is now almost fully commodified with all those OEM and production services. The only thing that now stands between your idea and financial success is your ability to reach the target market, i.e. marketing. Also, such a slick KickStarter campaign typically costs $10k plus ad spend i…
Marketing is only important if your product is equal to existing or worse. For example, if you find a way to make some product two times cheaper (like Uber), you won't need much marketing.
Low prices don't help, if nobody knows the product exists.