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CNET is deleting old articles to try to improve its Google Search ranking

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Re: CNET is deleting old articles to try to improve its Google Search ranking

#261
post #165

One of my favourite websites growing up: download.com

softseek.com was better, because everything had a screenshot. I would actually prefer this interface over modern app stores: https://web.archive.org/web/19991013034959/http://softseek.c...

I was too concerned with which version of DirectX I had. I thought it was much more important than what it turned out to be.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#262

So google's shitty search now economically incentivizes sites to destroy information. Can there be any doubt that Google destroyed the old internet by becoming a bad search engine? Could their exclusion of most of the web be considered punishment for being sites being so old and stable that they don't rely on Google for ad revenue?

I feel like they presume I'm a gullible person they need to protect who is just on the Internet for shopping and watching entertainment. Wasn't the point of them tracking us so much to customize and cater our results? Why have they normalized everything to some focus group persona of Joe six-pack? *** Let's try an experiment Type in "Chicago ticket" which has at least 4 interpretations, a ticket to travel to Chicago,…

I get four top results for paying a parking ticket in Chicago, a city I’ve never been to.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#263

Since everyone's reacting to the headline and hasn't read The Fine Article... Please let me call attention to the linked tweet from Google explicitly saying don't do this. > Are you deleting content from your site because you somehow believe Google doesn't like "old" content? That's not a thing! Our guidance doesn't encourage this. Older content can still be helpful, too. https://twitter.com/searchliaison/status/1689…

Making helpful content requires time and money. Slashing staff and using AI generated content [1] is not the way to do this.

[1] https://www.businessinsider.com/cnet-slashes-10-staff-says-c...

Re: CNET is deleting old articles to try to improve its Google Search ranking

#265

So google's shitty search now economically incentivizes sites to destroy information. Can there be any doubt that Google destroyed the old internet by becoming a bad search engine? Could their exclusion of most of the web be considered punishment for being sites being so old and stable that they don't rely on Google for ad revenue?

I'll just assume you neglected to read TFA, because if you had, you would have discovered that it links to an official Google source that states CNET shouldn't be doing this.[1] [1] https://twitter.com/searchliaison/status/1689018769782476800

I could imagine CNET‘s SEO team got an average rank goal instead of absolute SEO traffic. So by removing low ranked old pages the avg position of their search results goes closer to the top even though total traffic sinks. I‘ve seen stuff like this happen at my own company as well, where a team‘s KPIs are designed such that they‘ll ruin absolute numbers in order to achieve their relative KPI goals, like getting an increase in conversion rates by just cutting all low-conversion traffic.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#266

So google's shitty search now economically incentivizes sites to destroy information. Can there be any doubt that Google destroyed the old internet by becoming a bad search engine? Could their exclusion of most of the web be considered punishment for being sites being so old and stable that they don't rely on Google for ad revenue?

I feel like they presume I'm a gullible person they need to protect who is just on the Internet for shopping and watching entertainment. Wasn't the point of them tracking us so much to customize and cater our results? Why have they normalized everything to some focus group persona of Joe six-pack? *** Let's try an experiment Type in "Chicago ticket" which has at least 4 interpretations, a ticket to travel to Chicago,…

Are you ignoring the ads?

My ads are:

- Flights - Chicago the Musical - Flights - More Flights

My search results are:

- Citation - Citation payment plan - News report on lawsuit regarding citations in Chicago - Baseball

I also live very far from Chicago, and the only time I was there was for a connecting flight some time in the '90s.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#268

Earlier quoted context omitted.

In my experience SEO experts are the most superstitious tech people I ever met. One guy wanted me to reorder HTTP header fields to match another site. He wanted our minified HTML to include a linebreak just after a certain meta element just because some other site had it. I got requests to match variable names in minified JS just because googles own minified JS had that name.

>our minified HTML Unreadable source code is a crime against humanity.

So I guess you think compiled code is even worse, right?

Re: CNET is deleting old articles to try to improve its Google Search ranking

#269
post #134

Earlier quoted context omitted.

In fairness to them. If one of their top ways of getting traffic is being marked as less relevant because of older articles, what do you want them to do? Just continue to lose money because Google can't rank them appropriately?

Move the articles to archived.cnet.com or cnetarchive.com instead of just deleting them

They can just set a noindex tag in the HTML head or send it in the http response header for older pages, then links still work.

Re: CNET is deleting old articles to try to improve its Google Search ranking

#270

Earlier quoted context omitted.

I'll just assume you neglected to read TFA, because if you had, you would have discovered that it links to an official Google source that states CNET shouldn't be doing this.[1] [1] https://twitter.com/searchliaison/status/1689018769782476800

I could imagine CNET‘s SEO team got an average rank goal instead of absolute SEO traffic. So by removing low ranked old pages the avg position of their search results goes closer to the top even though total traffic sinks. I‘ve seen stuff like this happen at my own company as well, where a team‘s KPIs are designed such that they‘ll ruin absolute numbers in order to achieve their relative KPI goals, like getting an in…

This is why KPIs or targets should NEVER be calculated values like averages or ratios. The team is then incentivized to do something hostile such as not promote the content as much so that the ratio is higher, as soon as they barely scrape past the impressions mark.
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