Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Apple halted M2 chip production in January amid 'plummeting' Mac sales

macrumors.com

Post reply on HN
Print view View original

261–270 of 1001 posts

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#261

Post by gorjusborg »

spamizbad wrote: post #216
andrekandre wrote: post #141

Earlier quoted context omitted.

> there is a possibility that US economic dominance is about to go into hyperdrive. thats a very interesting perspective considering most talk is about a "looming" downturn/recession...

I think the 2009 recession for the US, and our anemic response to it, created a huge swath of perma-bears across the political spectrum who have predicted the US economy will collapse every year since 2011. Like a broken clock I’m sure they’ll eventually be correct.

> the 2009 recession for the US, and our anemic response to it

From dictionary.com:

anemic: a lack of power, vigor, vitality, or colorfulness

Interesting that you'd characterize the response to 2008 financial crisis as 'lack(ing) power'. The response was unprecedented in scale and scope, at least in terms of intervention from the Federal Reserve. The bail-out of the automakers was also controversial due to its size and lack of precendent.

Or, are you referring to a lack of regulatory response?

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#262

Post by sylware »

brnewd wrote: post #170
sylware wrote: post #104

Wait the android linux smart phone guys start to package, massively and by default, their devices with a dock (DP/HDMI/USB).

Samsung DeX and (vs)code-server are a godsend. Today's phones are very capable laptop replacements.

Yep, that was my point... even the desktop...

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#264

Post by Mindwipe »

hankchinaski wrote: post #12

The only way I buy new MacBooks now is I try to keep it as long as possible as upgrade only to the oldest and cheapest available model. Last time I bought a m1 Mac air for a bargain price. That’s the only way I’m getting real value. The newest models are simply overpriced. Until they launch something new and discount the current models to a decent price. Same goes for iphones

I think also as the range of stuff the Mac does continues to contract (less software as legacy was dumped for 32 bit, no boot camp, shrinking gaming) the applications that need significant power continue to shrink.

There's really not much that still runs on a Mac that needs more than the base Air. Some more RAM would be nice, but unless you're a high end video editor the use case of higher powered Macs for the price differential seems pretty small.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#265

Post by LeFantome »

chii wrote: post #164
piva00 wrote: post #152

Earlier quoted context omitted.

You are right but completely missing the point. The case is not that the PM couldn't have access to a Macbook if they so wanted but that it'd take the head of government of a country a whole month of their take-home salary to afford one. It's quite absurd, not the accessibility for the PM but to give a hint to how the average person of said country would definitely be priced out.

But a mac air is a luxury item, and its pricing reflects that. I don't think it's absurd at all. A similarly capable laptop could be had for a much lower price, so people that complain they cannot get this luxury item for an "affordable" price just sounds entitled to me.

Not so much people asking to be given goods they cannot afford as it is pointing out the business implications of designing / selling devices that people cannot afford.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#266

Post by donkeyd »

drooopy wrote: post #32

In my case, I feel that Apple has priced itself out of the EU market with the latest Macs and iDevices. The new base M2 Air begins at €1500 after taxes which is genuinely an absurd amount of money to ask for a device that comes with 8 GB and 256 GB of non-replaceable ram and ssd respectively. The cheapest iPhone 14 starts at a bit over €1000. My plan is to keep my entry-level M1 Air for a few more years and then I'm…

Almost exactly 2 years ago, I bought an M1 Air for €1050. That same M1 Air is still being sold by that same store, but now costs €1126. That's a 7% rise in price for a laptop that's now 2,5 years old. This is just ridiculous.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#267

Post by altcognito »

chii wrote: post #164
piva00 wrote: post #152

Earlier quoted context omitted.

You are right but completely missing the point. The case is not that the PM couldn't have access to a Macbook if they so wanted but that it'd take the head of government of a country a whole month of their take-home salary to afford one. It's quite absurd, not the accessibility for the PM but to give a hint to how the average person of said country would definitely be priced out.

But a mac air is a luxury item, and its pricing reflects that. I don't think it's absurd at all. A similarly capable laptop could be had for a much lower price, so people that complain they cannot get this luxury item for an "affordable" price just sounds entitled to me.

I would love to hear more macOS users admit that their equipment was a status indicator, overpriced for what it is.

I’m sure apple is excited about cultivating this brand identity. If there is one way I can think that they could get away from the “Sony” or Nike model, it’s being seen as a luxury item, a tool of the select few, instead of just a high quality brand, that yes, might be a little more expensive.

-- Just adding a bit that I'd prefer to be less sarcastic than I was in this comment: My point is that I like the Mac brand better as an bit more costly, but upscale, quality tool than a "luxury". Luxury implies that it is impractically expensive (which I think is what is being argued) Maybe it was just the choice of that word.

I'm not sure they even really view themselves as prosumer, but it is a fine line.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#268

Post by orra »

golergka wrote: post #197
switch007 wrote: post #68

Earlier quoted context omitted.

Apple doing their part in increasing inflation too. It’s impossible to reduce their profit margin, obviously. /s

Why would they put their consumers (who are buying premium goods) over their investors (who are mostly regular folk with 401ks and private pension funds)?

This article we're discussing says they halted M2 chip production. Running factories empty is a huge opportunity cost. So who's to say this approach of maintaining high profit margins is the correct medium-term outcome for their shareholders?

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#269

Post by 4ec0755f5522 »

drooopy wrote: post #32

In my case, I feel that Apple has priced itself out of the EU market with the latest Macs and iDevices. The new base M2 Air begins at €1500 after taxes which is genuinely an absurd amount of money to ask for a device that comes with 8 GB and 256 GB of non-replaceable ram and ssd respectively. The cheapest iPhone 14 starts at a bit over €1000. My plan is to keep my entry-level M1 Air for a few more years and then I'm…

I consider the Mac base models quite affordable for the quality and performance. But for my use I need more RAM and would prefer more storage, and these prices are absolutely beyond ridiculous.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#270

Post by Mindwipe »

elzbardico wrote: post #57

If Apple wants to keep their volumes, they will have to squeeze their margins a bit at least.

Or try and make the Mac appealing to more markets.

Maybe there might be some acceptance that having no gaming strategy whatsoever is actually not great?

Post reply on HN