Stop asking the market to look after collective interest. This is the job of the government. The ultimate effect of virtue wanking CEOs and corporate governance is to deceive people into thinking democracy is something that can be achieved by for profit organizations and that they can forsake the formal binding of collective interest through law. It's nice if people are nice but it is not a bulwark of the collective…
I don't know, isn't history really just a series of specific people doing concrete actions? Do you think on some level the idea of some abstract 'government' taking care of things is just a narrative we apply to make ourselves feel better? Sure individual decision makers in that government can concretely affect reality, but beyond that are we just telling a story and really nobody is 'in control'?
These days we are constantly bombarded by this contradiction of individualism being primary and desirable, but at the same time impotent in the face of the world this individualism has wrought. And its all a convenient way to demoralize us and let us forget how effective motivated collective interest is. Real history begins and ends with the collective!