> I was too young to use Google when it first got started, but according to many, in the beginning, Google had better or more accurate search results. I'm old enough to remember when Google came, and the main difference was this: With Google you did not have to flip through 3 pages of completely unrelated search results; that were paid for. Google used to display advertisements on the right as well, i.e. not among th…
Google's whole thing was it did something smart, and treated the Web as the big graph it is and more or less measured the in and out degrees of the vertices to rank their popularity. The idea that something relevant would be linked frequently. This was the subject of an academic paper and had associated patents for awhile. https://en.wikipedia.org/wiki/PageRank It was a big deal at the time, but once again the Web has changed.
Google's search relevance is a function of the changing Web and how it's now highly commercial and populated by everyone instead of being the world's largest community of nerds. Links aren't a measure of popularity, because gulf between the average user and people who operate web sites has widened...and the common denominator has dropped to the point that optimizing for popularity is questionable in the first place.