Earlier quoted context omitted.
The 30% cut was considered very good at the time. It was way better than the 50-90% cut that traditional publishers would take. A sibling comment notes that Steam charged 30% at the time (though some had better deals) but it's worth noting that Steam was not an open platform that anyone could publish on. Much like for consoles, to put a game on Steam you had to have a preexisting relationship with Valve, or try to de…
"The 30% cut was considered very good at the time." Let me fix this. There was a full range of views. Some considered the 30% cut to be good at the time, some didn't consider it much at all, some considered it to be a criminal abuse of market power. I remember commenting myself that microsoft would be crucified for attempting to tax everyone who wanted to write software for windows 30% of revenue. I don't recall anyo…
-the mobile carriers cut - up to 70 percent
-the publishers cut (depending on whether you used them). up to 70 percent (carrier fees included).
-some publishers requiring apps to be code signed like Java Verified (a cost that could go up to 50 thousand dollars PER J2ME/JAVA ME app) or Symbian Signed or BREW.
It was a horrific time to build mobile apps.
I am still not defending the 30 percent cut. Just that the cost was seen as trivial then (also the miniscule 99 yearly membership fee that included code signing - Blackberry started at 2500 USD a year).
A simple solution to all this mess is to have rules allowing us to download apps (at our own risk) from outside the app store like you can on Android.