This is what I think The Social Dilemma missed. I worked at one of these companies and did not see anybody evil looking to enslave users in front of their screen. Instead we built new features and celebrated when time spent in our app went up or a new feature was used because we assumed the user must be getting value. After some time we switched metrics from time spent in app or daily active users to Net Promoter Sco…
This really puzzles me. Productivity can roughly be defined as (output / time). How can increasing "time" possibly increase productivity? Of course the catch with advertising-funded products and services is that "time" is what gets you paid.
Maybe a good analogy here is building a calculator. People buy your calculator and use it (the assumption is because it saves them time). Initially your calculator only does basic arithmetic and you add square root, exponential function, etc. Now people buy and use your calculator for even more. They spend more “time” with the calculator but still save even more “time” not having to use pen and paper, so it’s a productivity gain. Soon a movie on Netflix comes out called “The Calculators” which blames the fact that people are no longer able to do basic arithmetic in their head on a calculated decision by your company to profit from people while making them dumber. It paints your company as making people dependent on your calculators and robbing them of their cognitive abilities.
This was never your intent when creating the calculator. Now it’s something you will have to address, but the narrative here is one of unintended consequences not a deliberate plan.