Earlier quoted context omitted.
There are omnivores like me that are excited about plant-based burgers yet feel silly ordering a "McPlant." I'm so self-conscious that if I'm at a Denny's I won't order a "Moon Over My Hammy." I'm aware the person taking the order doesn't care and hears these menu names a thousand times a day and still have that aversion. Are there more than a tiny number of us? I don't know. That said, this is another benefit of the…
Last time I was at a McDonald's, it was easy, even preferred, to order from a giant touch screen, so perhaps there's less friction on silly names than there used to be. (Reminds me of a report I read ages ago about the "Ziosk" on-table ordering devices causing customers to be more likely to order desserts and other "guilty pleasure" foods.)
I am actually surprised how bad many Mac Donald's are at Time and Motion - or maybe its the UK Franchises