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Won’t Subscribe

tbray.org

261–270 of 362 posts

Re: Won’t Subscribe

#261

I wonder if there's any opportunity for a "YouTube Red" of journalism where users are charged a monthly subscription for access to many content networks and the revenue from their subscription is distributed to the networks based on which ones the users engaged with most. I'm not sure how you could measure that engagement, though.

Apple News+[0] already exists.

[0]: https://www.apple.com/apple-news/

Re: Won’t Subscribe

#262

Earlier quoted context omitted.

It's just not true though. You could use the same argument after he'd already subscribed to four publications: should the Vancouver Sun not have bothered trying to get him to subscribe because he's already done some subscribing and is obviously "not gonna do any more"? Of course not. He really was their target market. And I'd be willing to bet within a year he'll have subscribed to content from another publisher, pos…

You don't think there's any kind of limit that most people will reach? I know I have the same cable unbundling problem and have mentally decided that the maximum amount of subscriptions I will have is 4. If I want to subscribe to a new one, I find the one I'm using the least and unsubscribe from it first before adding another.

I think for most people there probably is not a hard limit. Perhaps for some people, and some N, it becomes harder to add the (N+1)th service over the Nth.

I'm certain that averaged over all readers, the reader who subscribes to four paid news sources already is a better sales prospect than the one who doesn't subscribe to any.

Re: Won’t Subscribe

#263

As a long-time publisher, there is only one primary metric that matters to me: loyal readers. I don't publish for the occasional visitor. I publish for the loyal readers that I have worked hard to cultivate, engage, and enrichen. The primary work is one of building a relationship with a loyal readership, based on consistency and quality. Our websites, as they're designed, are probably a little annoying to people who…

Look, if you make it difficult for me then I’m either going to just not bother or I’m going to plug your article url into one of the many websites that will give me the content for free, and I won’t feel bad about doing it.

If you gave me an option to pay even say $20 for 10 articles, like a punchcard, then at least you’d be getting that money from me.

Re: Won’t Subscribe

#264

Earlier quoted context omitted.

> I don't limit myself to the music of one band, so i really appreciate spotify this is a bizarre analogy no one had to limit themselves to listening to only one band before Spotify

No one had to limit themselves to one news source before either, but that's what publishers are trying to do now.

There is literally no publisher that would be able or trying to prevent you from reading other publishers. What they want is for you to come back to them, but you can read others too.

Re: Won’t Subscribe

#265

> “But wait,” says Mr Manager, “you already subscribe to five publications, so you’ve proved you have a propensity to subscribe! You’re exactly my target market!” Wrong. It’s exactly because I’ve done some subscribing that I’m just not gonna do any more. Exactly. Same thing is happening with cable unbundling. Few people want to subscribe to Netflix, Hulu, Amazon Prime, HBO, ESPN+, Disney+, Peacock, and YouTube TV/Sli…

> Few people want to subscribe to ... whoever to get all the content they're interested in.

I don't need to watch anything right away, so I keep track of what I want to watch, and rotate my subscriptions monthly to binge it. Not ideal, but I'm kind of only paying for what I want to watch, instead of a running fee for multiple services.

Re: Won’t Subscribe

#266
post #103

Earlier quoted context omitted.

Sites are gradually tightening up on workarounds like clearing cookies. Simply opening Bloomberg nwes in a private tab now fails (I think it's a bug that the site can detect a private tab is used).

It worked for me just now, with Chrome. If you're on Linux, have you tried `mkdir /tmp/t234 && HOME=/tmp/t234 firefox` or creating a new local user and logging on as that user? It would be interesting to know why your private tab isn't working.

What did you try on Bloomberg? Opening bloomberg.com and clicking at the biggest, most central story shows me the whole story in full, both in Firefox and in Chrome in private mode. But clicking a random story in the sidebar (https://www.bloomberg.com/news/articles/2020-09-27/saudi-ara...) only gets me an abbreviated version in both browsers. Interestingly, it even customizes the message: "You're in private mode." in Firefox, "You're browsing incognito." in Chromium.

Re: Won’t Subscribe

#267

Earlier quoted context omitted.

> I don't limit myself to the music of one band, so i really appreciate spotify this is a bizarre analogy no one had to limit themselves to listening to only one band before Spotify

No one had to limit themselves to one news source before either, but that's what publishers are trying to do now.

No... but I assume even in the pre-digital days most people only ever had one, at most two, newspaper subscriptions. And the newspaper (er, news website) publishers are still living in that world.

Re: Won’t Subscribe

#268

Earlier quoted context omitted.

How do acquire new, loyal subscribers if your site is “a little annoying to people who are not [your] loyal subscribers?”

like lwn.net? A local digital, ad free and independent magazine (republik.ch) has the same model. Everyone with a link can access an article. Everyone with a subscription has access to the links for the articles and can share them.

I think LWN is more like PBS/NPR/wikipedia/etc in that the content is generally free (although a little less so that the examples). It has "supporters" who pay too keep them running because they value the unique perspective in a niche.

Re: Won’t Subscribe

#269

As a long-time publisher, there is only one primary metric that matters to me: loyal readers. I don't publish for the occasional visitor. I publish for the loyal readers that I have worked hard to cultivate, engage, and enrichen. The primary work is one of building a relationship with a loyal readership, based on consistency and quality. Our websites, as they're designed, are probably a little annoying to people who…

I have a few individuals that I pay particular attention to, but not necessarily a publication. For a time, The Information was a publication I thought of subscribing to. However, they do a lot more than just publishing. They built a community, and have a number of non-publication, community interactions — member-only Slack, for example.

You cannot really have loyalty unless you have a community. Loyalty results from the personal relationship individuals make to each other within the context of a community. “Loyalty”, in the context of a subscription is still largely framed as a transactional exchange of value in the guise of a community. In that frame, without real, personal relationships, the only thing keeping someone there is value and cost-of-cancelling (laziness, inertia).

Perhaps this is why substack is gaining more traction. Maybe this is why podcasts had become very popular. Maybe this is also why traditional publishing models are dying.

Re: Won’t Subscribe

#270
post #236
post #211

Earlier quoted context omitted.

Ironically enough, buying a physical copy of a newspaper is quite literally "a daily pass", and you get to keep the newspaper in case you want to re-read an article tomorrow, want to dig deeper or share it with somebody else in the house/office. Here in .it most newspapers cost less than 2.50-3€, and you get a physical good. I just checked on one of the most relevant newspapers in Italy (IlSole24Ore) and if you want…

I'm kinda surprised that "newsstand" isn't a popular payment strategy. You just have an account with WaPo and when you want to read the paper you pay $1.50 and get the "digital print edition" which has all the articles published today organized into neat little sections. Newspapers don't have to become Spotify; iTunes is also good.

But even with the newsstand model, you could always subscribe and have it delivered (usually at a discount vs the news stand).

The publishers (and lots of other busineses, think fusion360/photoshop/etc) are just greedy, they can't see the value in thousands of people randomly selecting their product today, and their competitors product tomorrow. They want lock in because its easier.

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