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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

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Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#261
post #113

I guess, that's why the best music I found was made by people who didnt do it as work.

Same for software. Sometimes I dream of basic income and everyone having time to do just what they really believe others and they themselves will like to use/listen to/watch/experience, but it probably won't play out like that in my lifetime.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#262

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

It's market valuing things based on scarcity. Music is in abundance right now due to lower barrier to entry for distributing and producing it than ever before. You have to provide more value than someone producing music as a hobby for free on youtube.

Good music - electrifying, change-your-life music - is still extremely scarce.

But Spotify has made it even harder to find by swamping it in mediocre burger+fries music.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#263
post #84
post #12

Earlier quoted context omitted.

> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product. Man, that's depressing.

not really considering artists can actually get paid now

in exchange for not being artists, ironically.

If you instrumentalize music to maximise your influencer career with the content of the music as an afterthought what you get isn't art but a mediocre commodity.

It's like Ricky Gervais remark at the Globes, the actors aren't actually actors any more, it's a competition for the best looking, most ripped steroid junkie.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#264
Yes they can. Spotify fortunately is not the only way in which musicians can reach and audience and for some musicians it is still an art rather than a sausage of which they need to produce an extra quota to boost every Spotify quarterly earnings report.

Quality takes time, especially in music.

I wonder if that CEO has ever made any music themselves?

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#265
post #243

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

I never worked in the music industry, but hasn't it always been this way? I have a lot of my grandparents old records, and when I first went through the collection I was surprised at the output of some artists both big and small. The obvious example would be Elvis. Just counting his studio albums, the guy put out over 20 albums over his career 24 year career, and that isn't counting singles, soundtracks, or whatever…

Nope, it definitely hasn't always been this way.

When vinyls were the predominant media form, it was prohibitively expensive for most artists to press a master, cut vinyls, package them, market it, and distribute it. I can do all of that in 10 minutes with Spotify now.

Tapes made this a little bit faster. And then CDs made it a little bit faster from there. And then MP3 players made it quite a bit faster. And then download speeds and prevalence of internet made streaming possible, and it made it a LOT faster. And then here we are - about 10 years after the emergence of Pandora and similar services.

To use your example: Elvis had a TON of funding and was able to maintain that rapid release cycle while touring because of that. Smaller DIY artists don't have funding, they're all working jobs, etc...

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#266

Earlier quoted context omitted.

This might be true if Spotify's monetization was distributed fairly, but instead it's basically redistributive to the biggest players. In short, instead of splitting a person's premium payment equally among all the artists they listened to, it's split among all artists on the platform. E.g. if Lady Gaga is 2% of all Spotify plays in a month, they get 2% of the money, even if you personally didn't listen to Lady Gaga…

It’s actually even MORE weighted in favor of major label artists like Lady Gaga, thanks to special deals between the big majors and Spotify. My numbers aren’t exact here, but this is the principle of the deal - let’s say Lady Gaga gets 2% of streams and random indie artist gets 2% of streams - because of the deals, Lady Gaga’s music gets paid out 2.5% of the pot and the indie gets 1.5% of it.

If a rando artist suddenly gets as many streams as Gaga, then Spotify might make that deal with the "random indie artist".

But let's be real - majority of people go to Spotify BECAUSE there is Gaga, Beyonce, Taylor Swift, Rihanna, Adelle, The Weekend, Shawn Mendes, etc... If you take those names out of the pot - Spotify turns into crappier Soundcloud.

These indie artists literally cottail on the big names.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#267
post #140

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

Also, didn't the hip hop crowd just give away their music for free and make all their money touring? Until signed anyway. And mix tapes were more than a single. So to that end, music definitely was their marketing. To put it another way, they let the music market itself. That's all they needed, and was all they got. I would put influence under marketing though, unless we can settle that music and influence are both b…

You're basically just repeating what I said, but yes. I would say influence is a little different from marketing. Marketing is you trying to reach new fans, influence is you reaching established fans.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#269
post #258

Earlier quoted context omitted.

Some software products. There are loads of artistic pieces of software.

Can you elaborate on what you're referring to or talking about? Of course there are loads of software that people use in art. But in the end, those are still solving a problem and are not art. Examples are TouchDesigner, Processing, Logic, Studio One, Pure Data, vvvv, and much more. These software products are not art themselves but are rather solutions to problems to allow artists to create art easier. They are not…

A tremendously important example is videogames which as well as being a multi-billion dollar industry akin to music are also a major medium of individual self expression.

In the broader set you have interactive fiction and a whole slew of art that shares a lot in common with time-based art. Demoscene is a good example of the latter.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#270
post #41

Earlier quoted context omitted.

> If the music itself isn't the thing that you need to make money from, then instead of charging a bunch for it, now you want to spread it as widely as possible as cheaply as possible. That's a good thing! It is, but only if the music gets better in the process. Unlikely to happen if you rush for faster releases. More production doesn't equal to more novelty.

> but only if the music gets better in the process. Unlikely to happen if you rush for faster releases Actually, if you are constantly working at it, you'll probably get really good at it and the quality will get better and better. There's a story about a ceramics professor that would divide his class in two at the beginning of the semester. He would grade one group by the quality of their best piece at the end of th…

I really like this anecdote, I find it very prescriptive for life, but I don’t think it applies. Professional musicians aren’t learning how to make music like the students of the ceramics class, they are mostly fully developed artists with their own artistic style and voice. I think that constantly producing art leads an artist to become a slave to his prior work, a sort of creative fatigue. In order to foster development of an artist’s voice, they need space to get away from that style and explore other styles and forms of art.

Not a popular opinion here, but I really don’t think that coding is very comparable to pure art like music or painting, and I think that a lot of these ideas come from that place(that coding is art). Coding is art like electrical work is art—there is certainly a distinction between work crafted by a master and something muddled together by an amateur, but at the end of the day it’s functional. In these trades it’s perfectly okay to have creative fatigue as long as all the parts are good. If you have great variable names, nice modular form, terse functions, excellent descriptive comments, etc, its actually better if you have a monolithic unchanging form. Pure art, that is art meant to be consumed in the form its created, by contrast, brings with it all kinds of aesthetic values that are put by the way side in coding, and novelty and creativity are front and center.

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