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How to damage your brand in one smooth shot - Way to GoDaddy

jacquesmattheij.com

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Re: How to damage your brand in one smooth shot - Way to GoDaddy

#261

Post by esmevane »

I see that most of the folks here are choosing to discuss the morality of this video; some are electing to defend, and some showing disapproval.

What I'm finding odd about these reactions is that, viewing other people's reactions (outside of the delicate shell of opinion here), the clear conclusion is that this is a PR disaster. From the Twitter search alone, in the last 2-3 minutes, my feed has gone up easily hundreds of entries, all of them agreeing about their distaste for this event.

Isn't that where the real knowledge is, here? Whether or not you agree that this was a bad decision, it undeniably harms the brand in what could be a catastrophic way.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#263

Post by Travis »

alexqgb wrote: post #255
ihodes wrote: post #252

Earlier quoted context omitted.

You can reply without being offensive. You could also save time by not prefacing some of your sentences with insults. Come on, uncool. Additionally, the article you linked says (among other pros and cons) Some countries, including South Africa, Zimbabwe, Botswana, and Namibia, had been able to manage their elephant populations and claimed that increased populations were causing increased agricultural losses, decrease…

I neither missed nor ignored the segment you cite (though I do appreciate your reading it). The point is that commercial big game hunting remains a very problematic issue, in that it fuels a man vs. beast mythos that gives trophies a value which encourages more hunting in areas where populations remain truly endangered. And again, it creates a legitimate source for ivory which has the nasty effect of providing cover…

Seems to me like it would be much more reasonable to blame the poachers and the systems that allow poaching versus one man who legally killed an animal. An animal that was going to be destroyed anyways.

In my opinion, Bob Parsons did nothing wrong, even if I wouldn't have posted a video about it. Heck, I also wouldn't have killed the animal. But to attempt to blame him to poaching and historical racism (the great white hunter line) seems a little out there.

Do you have any evidence that the legal killing, in this manner, actually has any affect on wildlife populations? Any reason to think that it actually does provide cover (data reasons rather than anecdotes)?

Again, it's not something that I would do, or even something that I approve. But to say that it's wrong, seems uncalled for. Then again, I also wouldn't use large breasted woman as the focus on my domain name sales company.

Also, I hate godaddy for how horrible their interface is. They have made major strides in their DNS hosting, which is all I'll use it for anymore.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#265

Post by VladRussian »

Untitled wrote: post #184
fistofjohnwayne wrote: post #151

Earlier quoted context omitted.

There is an oversupply of humans and an undersupply of space. Killing a lone human male is no problem. I find it sad that a lot of damage is done to the ecosystem and to other animals (which may not be as pretty as humans) because some groups (such as the UN) opposed human culling. How long does it take for a tree to grow? How long for a beautiful Baobab? Do you know how quickly a human fucks up a tree? Humans are no…

> Humans are not an endangered specie –they are often a plague (due to limited natural predators, long life expectancy and the availability of water). Tragically enough, in Africa humans have natural predators. http://en.wikipedia.org/wiki/HIV/AIDS_in_Africa

AIDS/HIV is just a tool, like claw. The predator here is just another human who spreads the virus.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#266

Post by [deleted] »

rriepe wrote: post #23

I don't agree with GoDaddy's lowest common denominator branding strategy, but it seems to have served them well over the years. It's hard to argue with results. Make no mistake though, this is just as much a part of their branding strategy as their stupid, tasteless Super Bowl commercials. They'll probably make a token PR apology to hedge their bets here, but this reinforces their "brand" more than it damages it.

[deleted]

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#267

Post by kolektiv »

chair6 wrote: post #228
vladd wrote: post #199

Earlier quoted context omitted.

Namecheap offers a 4.99 USD transfer special using the "byebyeGD" coupon code, valid until 11:59pm EST 1st of April 2011: http://community.namecheap.com/blog/2011/03/30/elephants/

... and just emailed me, as an existing Namecheap customer, letting me know that I can help save the elephants. Nice fast-move marketing. :) "It's not often that we would disagree publicly with a competitor, but we at Namecheap are very disturbed by this video of a competitor killing an elephant for sport. Check out the ABC News Report (Warning: Very Graphic!) We've decided to throw our support behind our Elephant fr…

NameCheap are an ex-client (obvious disclaimer) back when they were a lot smaller than they are these days. They were a decent bunch and while always on the ball with marketing, I can imagine there being some genuine feeling behind this - they weren't the type to stick branded caps on African villagers, that's for sure.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#268

Post by jrspruitt »

monochromatic wrote: post #45

This was a reasonable post when it was about it was stupid to mix up GoDaddy's corporate image with this stuff. But this: > It's a good thing that I have all my domains with another registrar or I'd be forced to move them. is way over the top. Nobody's forcing you to do anything. If you choose to buy into the "CEO image = corporate image" thing, then fine, move your business elsewhere. But I kind of thought the point…

I don't think its any more stupid than them trying to associate scantily clad women with a domain name registrar. At least he actually has something to do with the company. It might be different if the models actually helped you fill out the forms, but they don't, they have nothing to do with the process, except creating a memory associated with the company name. It is a live by the sword die by the sword situation when it comes to brand identity.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#269

Post by buckwild »

c2 wrote: post #50

I guess I'll be the lone discenting voice and say I don't think it's that bad. Bob Parsons has always run his company the way he wants, and he has particular freedom to do so since he has zero investors and is the sole owner. He does certain things for shock value, such as the super bowl commercials, which by the way caused outage with a completely different demographic of people. Slaughtering an elephant might offen…

Great points, but there are a lot more dangerous things out there to sorghum than a couple of elephants. Elephants are big animals and they would have scared off a number of smaller, possibly more dangerous critters.

shock value or not (and even if he did do the right thing), he still comes off as a dick.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#270

Post by pyre »

jarin wrote: post #216
fistofjohnwayne wrote: post #151

Earlier quoted context omitted.

There is an oversupply of humans and an undersupply of space. Killing a lone human male is no problem. I find it sad that a lot of damage is done to the ecosystem and to other animals (which may not be as pretty as humans) because some groups (such as the UN) opposed human culling. How long does it take for a tree to grow? How long for a beautiful Baobab? Do you know how quickly a human fucks up a tree? Humans are no…

This satirical response only applies if you value human lives and elephant lives equally.

So true. The Bible says that we are created in God's image and that God gave us domain to do whatever we like to animals... just so long as we don't attempt to copulate with them. It should be a crime to even hint that an animal's life could be valued as a human life... Except for my trusty dog companion.
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