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So You Think You Want to Open a Brewery (2014)

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Re: So You Think You Want to Open a Brewery (2014)

#261

Post by yellowapple »

walrus01 wrote: post #2

My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…

This is exactly why I'd consider getting into brewing. IPAs seem to be flooding the market, leaving lots of room for literally anything else. I love dark beers (porters, stouts, brown ales, etc.), and while there are plenty of those, too, at least there are interesting directions to take there besides "shove as much hops into the brew as possible". I also like light beers or ciders on hot days, and both of those seem to be absolutely neglected in the microbrew world.

Re: So You Think You Want to Open a Brewery (2014)

#262

Post by dropofwill »

guywhocodes wrote: post #243
vict00ms wrote: post #188

Earlier quoted context omitted.

I don't think it implies that all men do this at all. It also seems like a much more palatable expression/term than "dick-measuring contest".

Is this the "men is short for bogeymen and thus not the same as any other collectivisation"-argument or an argument that they did not mean what they said?

Seems like being a man is necessary, but not sufficient to be a part of mentrificafion. Just like gentrification doesn’t imply that all the gentry are involved in it.

But mostly it’s a pun.

Re: So You Think You Want to Open a Brewery (2014)

#263

Post by shkkmo »

dsfyu404ed wrote: post #208
paggle wrote: post #137

Earlier quoted context omitted.

Turning things into competitions often has extremely negative externalities. The desire to be the richest, or have the biggest house, or the fastest car, or drink the most alcohol, etc... destroys lives. And this kind of status scrambling is not exclusive to men.

Competition is why our modern standard of living is what it is. People seeking to do things better, faster and cheaper in order to make a buck (or even just for the bragging rights) in order to improve their own personal standard of living gives us electric lighting, oranges in February, the massive amount of infrastructure it takes to get this comment from my fingertips to your eyeballs and every other part of moder…

> Competition is why our modern standard of living is what it is.

Yet you can say the exact same thing about cooperation. I would argue that cooperation is atleast as critical an ingredient here as competition. Indeed, the infrastructure that allows me to view the comment you posted depends on open standards, open source software and generally could not have existed without groups of people working together to accomplish goals.

I would personally say that cooperation, freedom and passion are more important than competition, greed and ego in terms of enabling the accomplishments of our society.

That is not to say that competition has no role to play, but it is part of a melange of human dynamics that are necessary. Specifically, competition works best between between groups of freely cooperating individuals, especially when those groups can periodically set aside that competition to cooperatively further the goals of their mutual passions and dreams.

Re: So You Think You Want to Open a Brewery (2014)

#264

Post by oh_sigh »

dnhz wrote: post #242
oh_sigh wrote: post #186

Earlier quoted context omitted.

How does one subset of an audience viewing something as a competition affect other subsets of the audience? Has any woman ever said "Boy, I wish I could like show tunes more, but there are just too many men who view Norwegian speed metal as the only real music"

The original example was not listening to music but audiophilia. The segment of music listeners that buy super-oxygen-free cables, tube amps, and expensive speakers seems to be heavily male-skewed.

Is there any evidence that women are being turned away from music in general or even audiophilia because of this?

Re: So You Think You Want to Open a Brewery (2014)

#265

Post by taneq »

munificent wrote: post #32

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

> That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition.

You see the same with coffee. "I love coffee!" "Well I love it MORE so I don't put sugar in it." "Well I love it EVEN MORE so I drink it black." "Well I love it EVEN MORE THAN YOU so I only drink black espresso with six shots a cup!"

Re: So You Think You Want to Open a Brewery (2014)

#266

Post by mersenne »

mc3 wrote: post #182
munificent wrote: post #32

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

Yes this is definitely a thing. I haven't seen it in beer personally, but I have seen it in other walks of like. Programming for instance "I worked on a 1M LoC system" "Mine was 10M LoC", or "I worked on a 1000 requests per second" "Aah that's nothing, we got 1M requests per second" etc. Fitness is an obvious one. Especially now your can track your average minutes per mile and all that shit on your phone. It is much…

Reminds me of that Monty Python skit about the Yorkshiremen competing on who grew up the poorest.

Re: So You Think You Want to Open a Brewery (2014)

#267

Post by enraged_camel »

hyperbovine wrote: post #114
jcomis wrote: post #83

Earlier quoted context omitted.

Hmm, this is not really true. There are a number of apps/software for brewing and I would wager nearly every brewery is using one and not using paper/pen/manual spreadsheets. BeerSmith, Ekos, Fermentable are a few.

BeerSmith is fine and I've seen it used at a number of different craft breweries, but ultimately it is indeed a glorified spreadsheet. I think OP is right, brewing remains pretty low tech. The process is ultimately not that complicated, as befits an 8000-year old craft! The step that is most difficult/error-prone, malting, has been outsourced to a few large industrial producers. The rest is essentially just making te…

>> BeerSmith is fine and I've seen it used at a number of different craft breweries, but ultimately it is indeed a glorified spreadsheet.

Then again, so is most line-of-business software. ;)

Re: So You Think You Want to Open a Brewery (2014)

#268

Post by [deleted] »

walrus01 wrote: post #2

My personal taste complaint with a lot of people who open a brewery... Everyone seems to think that more hops = better beer. There are so many other possible flavors and types to a beer than some type of IPA that is absolutely overloaded with hops. But that seems to be a very common type of thing to brew. When I open something and am assaulted with the aroma of hops, it's not appealing anymore. It was interesting 7-8…

[deleted]

Re: So You Think You Want to Open a Brewery (2014)

#269

Post by kalleboo »

bagacrap wrote: post #139
munificent wrote: post #32

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

When exactly did dudes "show up" to "riding bicycles" and "drive all the fun out"?

I don't know about "driving all the fun out", but whenever riding a bike comes up in conversations with Americans, they seem to assume that you need to go full-spandex, $1000 racing bike with all the accessories just for your commute. I always assumed this was because in the US, riding a bike is a weird, dangerous activity, so the only people who did it was complete weirdos, but I could also see it being a dudebro cultural thing ("making [your method of commute] your identity" as the other poster put it)

Re: So You Think You Want to Open a Brewery (2014)

#270

Post by ehnto »

ehnto wrote: post #53
justinator wrote: post #45

Earlier quoted context omitted.

I think it's more about conventional gender roles, the gender pay gap, the fact that many women are scared to do things outside alone, than anything specifically manly about it.

Funnily enough I see lots of women on mountain bikes. I think mountain biking has a really clear delineation between fun and competition. Most mountain bikers have pretty relaxed attitudes, and very few compete. The goal is usually fun foremost. Compared to road cycling where it is more common to lean toward competition, personal performance and comparing to peers. That said, I see it happening there too. Once bike p…

Reading this back it might seem like I don't think women compete, on the contrary, women's MTB series seem to be just as popular and competitive as the men's series and they seem to get just as much television time. I remember being impressed by the coverage the first time I watched the Enduro World Series coverage online. My main point was just that MTB as a whole is much less competitive and more welcoming overall than other cycling disciplines.
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