Earlier quoted context omitted.
https://medium.com/@teamwarren/heres-how-we-can-break-up-big... Fair point - there are certain cases where software platforms are too valuable and complex to break up, and should be regulated like utilities with rules for fair play. Amazon shouldn't be able to use it's marketplace data to monopolize entire categories, Google Search needs to be a public platform, with regulated rates for API access (which Google itsel…
> Google can keep Search, but Ads, Doubleclick, Analytics, Waze, GCP, Google Home - all of that needs to be broken up. > Some of the resulting businesses may have to update their model or may not remain profitable, but historically break-ups have resulted in an increase in value for the new businesses. All of this teaches one lesson: be more like Apple. Treat your customers poorly and massively overcharge them. Make…
Or just don't abuse your customers by hiding the ball on what you do with their data. Don't buy up all your competitors, so you can squeeze more and more money out of small businesses who have to buy impressions because the organic ways (which the same companies own) don't work any more. The products aren't too good for the price - we don't even fully know what the price is.
> I'd also like to point out that if those companies have to be spun off on their own, then the only way for some of them to make money is to sell your data to third parties. Right now Google doesn't seem to do that, but how else would Analytics monetize itself, if it cannot offer ads?
The same way Mixpanel, KissMetrics, Adobe and dozens of other web analytics vendors monetize (including Google's own 360 Suite). Or make it clear, up front, how the data will be used on free accounts, and give the user a way to monitor and revoke that agreement at any time. As an independent business, they will be free to find the best path.