I don't want Firefox to "beat" Chrome, that is a terrible idea that is killing Firefox.
Even if Firefox was superior in every way, Google has more leverage, and will always be able to shift the goalposts to stay ahead of their competition. And they will also be able to get the vast majority of users who don't know what Chrome is and just want to go on Facebook.
But what exactly does beating Google at their own game even accomplish? An ego boost for Mozilla? Focus on making a better browser!
Imagine if it were 2005, and Mozilla was like: Firebird needs to beat IE6! Only by out Microsofting Microsoft can we "win".
We need to abandon the features that make us unique and attractive to the smartest people, and focus on Windows support. We need to have better support for Microsoft's proprietary plugin architecture!
Better Windows Media Player DRM integration!
Javascript should be able to eject the cd tray!
Has anyone considered that Chrome actually has a lot of problems, and maybe Firefox should be the antidote to those problems? Containers are actually the first innovative anti-Chrome thing Firefox has done in a long time.
Firefox initially had success because of their integrated popup blocker and empowering the user to actually control what plugins were added to their browser. Awhile later, rogue plugins and browser bars were becoming an epidemic, and Firefox was there, diligently refined, and ready for IE users.
And Firefox will probably still continue to lose users, but so what?? I think if they seriously focus on being anti-chrome, they will in the long term win users back. (not that number of users should be a goal itself)
So, Mozilla should shut off the damn analytics, fire the UX and marketing people, and then roll up their sleeves and make something cool. Success will follow if they do a good job.