Earlier quoted context omitted.
I see a lot of claims that email addresses should be verified prior to a transactional email being delivered - that that’s the “norm” or stupidly obvious way. But when there is a real consequence on a conversion funnel for requiring email address verification (say ecommerce), I imagine the obvious business decision is to do the exact opposite.
What's the point of a conversion funnel that creates exactly one conversion and then a huge amount of customer grief when they can never use the account again? If the email address matters then validate it, if it doesn't need to be validated then don't ask for it.
Anyways, your response isn’t relevant in that I’m not suggesting an email address should (not) be verified. Rather, we’re discussing whether verifying identity needs to come before or after (or alongside) the transactional email - e.g. a receipt of purchase.
At the same time, validation and verification are not the same thing - and sometimes it’s not necessary to perform address/identity verification.