This could be a longer term death blow for Lyft, ironically. If Google has the self driving tech, the car & car partnerships, the money, maps, access to end consumers, what exactly does it need Lyft for? Lyft will be a vehicle for Google to kickstart and test this out with a current ride sharing network before Lyft is cut off ...
To further suffocate Uber by supporting their direct comptetitor ? To signal other would be poachers and tech snatchers that you don't mess with the Google ? To experiment outside of the google brand ? To test waters before buying Lyft ? To evaluate if it is better to enter the market providing rides to people or providing technology to companies providing rides to people ? There are quite a few reasons for google to…
I see this as one of the primary motivating factors.
> To test waters before buying Lyft?
I don't foresee this happening, at least not the current iteration of Lyft. With the rise of autonomy, I can see Lyft pivoting in one of two directions: autonomous fleet ownership and management, or management of the use of individuals' personal autonomous vehicles while they would otherwise sit unused.
Google has the capital to purchase a fleet on its own, so I don't see Google buying Lyft if that becomes their primary business strategy. If it's the latter option, Google may see value in the Lyft brand. People are already working with Lyft to grind out supplemental income with their personal vehicles, so it may be an easier sell to potential vehicle-owners to go with Lyft.
> To evaluate if it is better to enter the market providing rides to people or providing technology to companies providing rides to people?
Definitely part of the story.