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How Wired Is Going to Handle Ad Blocking

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Re: How Wired Is Going to Handle Ad Blocking

#261

Post by dexterdog »

vanderZwan wrote: post #247
ljoshua wrote: post #238

As has been mentioned elsewhere, my exact problem with this/Forbes approach/elsewhere is that there is no way that I want to suddenly start managing several new monthly subscriptions for all these outlets. I enjoy Wired, but the thought of adding yet another subscription to my monthly credit card statement is too great a cognitive load for me to want to make the jump. Also, if you were to subscribe to the dead tree v…

In the Netherlands and Germany, there's Blendle, and it's very successful. http://www.wikiwand.com/en/Blendle https://medium.com/on-blendle

But it's still micropayments. They've done a good job of aggregating some quality content, but it's still pay per click to the consumer.

Re: How Wired Is Going to Handle Ad Blocking

#262

Post by kwhitefoot »

iSnow wrote: post #174
oska wrote: post #157

Earlier quoted context omitted.

21.co is targeting micropayments [1] (and many other things) in a novel way. You will have a low powered bitcoin mining chip built into your device. This chip basically turns electricity into very small amounts of bitcoin (you'll be able to specify to do this only when your device is plugged into the wall, so as to not drain the battery). The chip's mining efficiency is less than state of the art bitcoin mining farms…

That seems like the worst of all worlds. Mining on a desktop computer just barely works, but I'll be damned if I want my laptop's fan to spin up all the time just so I can tip some web site. And I absolutely don't want my mobile to die on me daily because the bitcoin mining drains the battery. And considering the current BTC price, I'd burn like $3 for every $1 gained. Someone come up with a service where you push mo…

> Someone come up with a service where you push money to (so any security breach is limited to the $20 or whatever you keep there)

That's how I use my Paypal account. I top it up occasionally by transferring money from my real bank. Paypal has usually the equivalent of about USD100 and it does NOT have my credit card number.

I would be quite happy to use Paypal for micropayments but I haven't seen anything yet that works and asks for a small enough amount to qualify as micropayment.

Re: How Wired Is Going to Handle Ad Blocking

#263

Post by jamespo »

Phemist wrote: post #211

This is the main reason why I use an Ad blocker (and tracker blocker, etc.) http://blog.practicalethics.ox.ac.uk/2015/10/why-its-ok-to-b... These arguments are not even acknowledged by Wired (or any other service that relies on ads)

except they are by offering a subscription model with no ads

Re: How Wired Is Going to Handle Ad Blocking

#264

Post by jamespo »

jacquesm wrote: post #15
fiatmoney wrote: post #11

If there's an arms race between ad-blockers and ad-blocker-detectors, the latter will win. All of the money and incentives are set up for them to do a better job.

You can't really 'win' with an ad-blocker-detector, you can only win by committing virtual suicide on your website. Eyeballs have value other than just ads, for instance someone might have shared an article in an interesting way or to a well matching demographic which in turn led to a viral effect. Very hard to know which part of your audience is the one instrumental to keeping the flow of traffic up, and 20% is in t…

I think this concept of the "sharing elite" is overstated. You're not that influential.

Re: How Wired Is Going to Handle Ad Blocking

#265

Post by romanovcode »

isomorphic wrote: post #4

> So, in the coming weeks, we will restrict access to articles on WIRED.com if you are using an ad blocker. Good luck with that, Wired. The people-who-will-never-pay group will split into two: People who never visit your site again, and people who up the ante in the ad-blocking escalation. While you may think that you don't care about the people-who-will-never-pay group, the latter subgroup will release their improve…

Exactly. I for one will be one of the people who will stop visiting the page altogether since it doesn't provide that much of a content for me personally.

Re: How Wired Is Going to Handle Ad Blocking

#266

Post by sauere »

Dear Publishers, i do not have a solution for the general problem.

But, the one thing i can tell you: there is no way i will manage premium subscriptions/accounts for 20 different sites. Not only does this get costly very fast... but even if it was only $1/month each (it's not!) - handling 20 incompatible logins on 5 different devices, most likely payed via different payment methods... that is just absurd.

This is not the way to go.

Re: How Wired Is Going to Handle Ad Blocking

#268

Post by mhandley »

paradox95 wrote: post #14
outside1234 wrote: post #7

> we will restrict access to articles on WIRED.com if you are using an ad blocker well, i will restrict my viewing of WIRED.com then. Like completely.

Since they aren't making any money from your visits to their site anyways I doubt they will be losing a lot of sleep.

Most of the content I read comes through places like HN. If Wired loses many of the more active participants on HN (who are probably more likely to run adblockers), their articles will get posted less and upvoted less, so they'll lose many of the people who aren't running adblockers too. Would be very interesting to see how much impact those active participants have overall on their readership - my guess is it's a lot.

Re: How Wired Is Going to Handle Ad Blocking

#269

Post by yoz-y »

franciscop wrote: post #165

Let me take another view on this. Adblocking is on the rise according to, basically, everywhere. I've installed it recently in my family computers since it'll protect them from many nasty stuff besides the ads. However, they are surely not able to add any site to the whitelist (they just know they don't get advertising). Furthermore, with population aging, I think that for the next 10-30 this will make the adoption e…

You can still have sponsored posts strategy like on daringfireball.net

Re: How Wired Is Going to Handle Ad Blocking

#270

Post by yoz-y »

Hm, I wonder what will this do to their advertising revenue. People who are ready to shell out money for subscription are probably those who were most likely follow the ads as well (as in, they are ready to part with their dough)
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