Is this purely a function of sharding liability across a conglomerate of businesses? It seems like concentrating Google's ad revenue in a smaller, more efficient business unit is a nod to Berkshire Hathaway's method of business. I can't recall this sort of thing happening in my lifetime, so it will be really interesting to see how this plays out. I also wonder how this would be treated if Google didn't have the crazy…
Isn't 96% of Google profits from search ads only? They 've done a million ventures since then, still remain ad-funded.
About the only thing this changes is that ex-Google is now explicitly acknowledging to the public markets what everyone already knew: it's a conglomerate, only unlike other conglomerates, it has only a single viable business.
Yawn.