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Walmart: ChatGPT checkout converted 3x worse than website

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Re: Walmart: ChatGPT checkout converted 3x worse than website

#251
post #242

ChatGPT recommended me some good hard drives for price per TB, and one particularly cheap one had direct checkout with Walmart, so I tried it, because why not? It let me get all the way to the payment step before it told me it was out of stock. Walmart's website told me it was out of stock when I decided to click on the link. This is probably part of why it doesn't convert.

On a related note, I think that's a good monetization vector for chatbots. Long back I asked ChatGPT to recommend a few USB hard drives with very specific requirements -- including a small size and weight ("can be duct-taped to a tablet form-factor device without being obtrusive and constantly falling off"), low cost, and speed fast enough to boot an OS from. After a pretty technical conversation, it came up with 3 v…

>I came away thinking if those were presented as affiliated links, that conversation could have been monetized in a mutually beneficial way.

I also ask LLMs for product recomendations. But the moment I suspect they are hidding the best items (not paying for the ad) to push the second best (not even talking about pushing shit as good products because they pay more) is the moment the LLM loses its value as recomender.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#252
post #242

Earlier quoted context omitted.

On a related note, I think that's a good monetization vector for chatbots. Long back I asked ChatGPT to recommend a few USB hard drives with very specific requirements -- including a small size and weight ("can be duct-taped to a tablet form-factor device without being obtrusive and constantly falling off"), low cost, and speed fast enough to boot an OS from. After a pretty technical conversation, it came up with 3 v…

>I came away thinking if those were presented as affiliated links, that conversation could have been monetized in a mutually beneficial way. I also ask LLMs for product recomendations. But the moment I suspect they are hidding the best items (not paying for the ad) to push the second best (not even talking about pushing shit as good products because they pay more) is the moment the LLM loses its value as recomender.

How do you know what recommendations you can trust from the LLM output?

Re: Walmart: ChatGPT checkout converted 3x worse than website

#253
post #17

Earlier quoted context omitted.

> not that interested in getting good at it I think they're interested in getting good at it. They just don't want to put in the human time and effort to do so. They expect their many failures and short-comings to be shored up by continuous model training. But that, of course, means that in the meantime it will suck and nobody will use it.

I think they're operating beyond their current (human) capacity, trying to test out too many things at a time. But a dreamer in me entertains another idea: perhaps they're just holding back, because they realize that actually succeeding at this will instantly kill (or at least mortally wound) e-commerce as we know it. (This is a more narrow version of my belief that general AI tools like LLMs fundamentally don't fit…

By this logic maybe AMD is holding back on making ROCm usable because it would crash chip margins and the global economy with it, so they let Nvidia have all the fun instead. It’s selfless, really.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#254

Earlier quoted context omitted.

>I came away thinking if those were presented as affiliated links, that conversation could have been monetized in a mutually beneficial way. I also ask LLMs for product recomendations. But the moment I suspect they are hidding the best items (not paying for the ad) to push the second best (not even talking about pushing shit as good products because they pay more) is the moment the LLM loses its value as recomender.

How do you know what recommendations you can trust from the LLM output?

You don't, but if they recommend second best options with any frequency, you'll find out eventually.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#255
post #242

ChatGPT recommended me some good hard drives for price per TB, and one particularly cheap one had direct checkout with Walmart, so I tried it, because why not? It let me get all the way to the payment step before it told me it was out of stock. Walmart's website told me it was out of stock when I decided to click on the link. This is probably part of why it doesn't convert.

On a related note, I think that's a good monetization vector for chatbots. Long back I asked ChatGPT to recommend a few USB hard drives with very specific requirements -- including a small size and weight ("can be duct-taped to a tablet form-factor device without being obtrusive and constantly falling off"), low cost, and speed fast enough to boot an OS from. After a pretty technical conversation, it came up with 3 v…

The trouble is that monetization and usefulness tend to be in conflict. It starts out as, show affiliate links if there are any. Then it turns into, prefer targets that we have affiliate agreements for. Then, don't show products unless we have affiliate agreements. Then, prioritize ones that give us more money. And on and on.

If they want to capture some of the value they provide, they should do it the standard fashion where they directly capture value from me by having me pay.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#256

ChatGPT recommended me some good hard drives for price per TB, and one particularly cheap one had direct checkout with Walmart, so I tried it, because why not? It let me get all the way to the payment step before it told me it was out of stock. Walmart's website told me it was out of stock when I decided to click on the link. This is probably part of why it doesn't convert.

My AI agents recommended RAM, GPU, and CPU upgrades, but deemed the prices were still pre-their-existence, when I went to the links they sent they were often 2x more expensive.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#257

Earlier quoted context omitted.

Sounds like an opportunity for a live inventory context layer before an LLM makes recommendations

Check out UCP

do we need another protocol for this? seems like a stream data problem more than anything

Re: Walmart: ChatGPT checkout converted 3x worse than website

#258
Personally, I cancelled my subscription the day that they announced there would be ads in ChatGPT. Not that I was surprised on that day.

I find it kind of fascinating seeing people now debate the ins and outs of just exactly how useful the ads/affiliate schemes inside the chatbot are.

Pretty much in the same way that I'm fascinated about people debating the quality of ads shown in their browser while I've been using ad blockers for forever now and cannot imagine seeing the web without them.

Re: Walmart: ChatGPT checkout converted 3x worse than website

#259
post #242

Earlier quoted context omitted.

On a related note, I think that's a good monetization vector for chatbots. Long back I asked ChatGPT to recommend a few USB hard drives with very specific requirements -- including a small size and weight ("can be duct-taped to a tablet form-factor device without being obtrusive and constantly falling off"), low cost, and speed fast enough to boot an OS from. After a pretty technical conversation, it came up with 3 v…

>I came away thinking if those were presented as affiliated links, that conversation could have been monetized in a mutually beneficial way. I also ask LLMs for product recomendations. But the moment I suspect they are hidding the best items (not paying for the ad) to push the second best (not even talking about pushing shit as good products because they pay more) is the moment the LLM loses its value as recomender.

So the only way this can work fairly if Walmart, etc implements MCP/API?
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