Report: Tim Cook could step down as Apple CEO 'as soon as next year'

What a difference 20 years makes, I suppose. Apple laptops do seem to have solid hinges now. ;-)

Apple Silicon definitely transformed expectations for laptop performance and battery life, especially in a fanless design like the MacBook Air.

I do wish my M1 MacBook Pro weren't bulkier and heavier than my old intel model. I went all-in on USB-C/Thunderbolt so I would have liked 4 ports (or more). But the battery life and performance are probably worth it. And the MacBook Air 15" is lighter and thinner than the 15" intel models, but still has good battery life.

My Apple Wishlist.

1. Bring back Time Capsule and re-enter the Router market.

2. Work with American Express for Apple Card. There are plenty of Visa and Mastercard for every day common market. Go and dominate the premium section.

3. Apple Pay NFC using Felica offline payment and optimise the heck out of it for all transport, the fight back against QR Code as payment.

4. Bi-Yearly release on macOS. There is no need to have an OS release every year. Nor do I need an OS with so many feature. Last time I checked I could barely count 5 useful features on macOS in the past 10 years.

5. We need more optimisation on all OS, macOS, iOS etc. Computer doesn't feel snappier despite we have 10 - 100x more computer resources. I was hoping Vision OS, the need for VR and AR being latency sensitive would have helped but it doesn't seems that way.

6. 10 years later Safari is still the worst browser of all three, even Chrome haven managed to be memory efficiency and works in heavy tabs environment. I have less rendering problem with Firefox than Safari. It has been getting better especially with Safari 26 but it is still a long road to grind. The Safari team needs more resources.

7. Mac needs to grow its market share. Lower Upgrade pricing for Mac memory and NAND storage, and introduce Mac starting at $799 with edu price at $699. The Mac is making higher margin with Apple Silicon, and will do so even more when WiFi is made by Apple as well. Apple continue to be so focusing on higher margin they forgot about Market Share.

8. Separate the App Store into App and Game Store. Continue to charge your 30% on Games. And start freeing up your App Store Apps to lower percentage. I have been saying this for 12 years and counting.

9. Guarantee Loot box. As much as I want to get rid of this gambling loot box gaming. I dont think it is a realistic option. But Apple should enforce all percentage are guaranteed, i.e 0.01% of item will make its appearance in worst case at the 100th draw. I remember this was suggested a few years ago I am not sure if it is enforced.

10. Stop the whole UI Androidfication of iOS. If I want Android I would have brought one. Start making the iOS simpler. The Home Screen and searching for Apps after 20 years is a bag of hurt.

11. Swift, Swift UI, XCode. It seems doesn't matter whether you are a 300B company or 3 Trillion company they are still the same.

12. Can we bring back Key Travel. Before butterfly, which were great for key stability and less wobble, but key travel were too short along with reliability. Current scissors is only at 1mm while previous scissors were at 1.5mm.

13. Current track pad is way too large and bring false positive. We could either somehow make it zero false positive or we make the track pad a little smaller just like MacBook Pro Pre 2015.

14. If Apple Health connect all the data into one place, surely there could be Apple Finance where all my spending of Apple Pay Credit card can be grouped together for easier tracking?

Cook reportedly uses all of Apple’s products, including the Mac: https://www.theverge.com/2024/10/22/24276142/tim-cook-wsj-in...

Is this some parody of bad social critique? You know not every trope applies in all cases, right? A greedy CEO not using his own product doesn't readily apply the higher in the value chain you get. You replied to a comment mentioning how it's obviously silly to think Tim Cook uses a Samsung Galaxy. Yet it seems like maybe you missed the point... or do you also think decision makers at Apple are using Samsung Galaxy or Google Pixel phones? Or Windows surfaces or Dell laptops instead of MacBooks? Or maybe there is some designer bespoke OS or Ferrari level brand equivalent you are privy to that I'm missing? Or is your theory that he is so wealthy his use of personal butlers and subordinates ensures he never does any computing himself? He never sends a text or gets a personal phone call, or if he does some man-servant picks it up so he doesn't have to deal with the iOS interface that has been clearly designed for "poor people"?

Then the ending comment that again can't seem to distinguish a generalized slogan re a broad social grievance with a specific claim or discussion. And the sense of personal victimization. Because something is annoying you, well clearly you are being taken advantage of. You didn't even contribute anything pertinent to the discussion except to complain about a wholly unrelated UX experience, only to limply tie it together by doing nothing more than conclude that obviously both CEOs are richer than you are.

This is one of the least reality-based statements ever.

Just take AirPods Pro at a minimum. Apple is doing thing with AirPods that other brands can’t even dream of, and it’s all technical engineering.