Earlier quoted context omitted.
How much engineering do prompt engineers do? Is it engineering when you add "photorealistic. correct number of fingers and teeth. High quality." to the end of a prompt? we should call them "prompt witch doctors" or maybe "prompt alchemists".
Well if it works consistently, I don't see any problem with that. If they have a clear theory of when to add "photorealistic" and when to add "correct number of wheels on the bus" to get the output they want, it's engineering. If they don't have a (falsifiable) theory, it's probably not engineering. Of course, the service they really provide is for businesses to feel they "do AI", and whether or not they do real engi…
This matters more than you might think.