Earlier quoted context omitted.
Just being contextually relevant doesn't mean its in your interests as opposed to in the interests of the advertised or that the levers are transparent.
Are you assuming all commercial relationships are adversarial? Why can't advertisers and those advertised to have aligned interests? What transparent levers do non-advertised results have, how do you know search rankings don't have hidden commercial incentives? Why trust undisclosed bias over disclosed relationships? Isn't transparency about incentives better than pretending they don't exist?
AI: "Of course! I see there is a flight at 6am tomorrow morning; the next one after that is at 3pm. Will that be a problem?"
You: "I was hoping for something more around lunch time. But if that is the only option; go for it."
AI: "Consider it done. I will send you the details via email in a few minutes."
The insidious part: there was a flight; they just weren’t paying for advertising. Yes. Interests are aligned here; but not yours.