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I’m constantly confused why Google wants me to use Gemini so much. Why would they want me to use an AI that doesn’t show ads, isn’t their search, and costs them money to generate the responses? The instant we see ads in LLMs we will stop using them, it will be as abrupt and as annoying as the vuvuzela example because using an LLM is a very intimate interaction. It will feel much more jarring when your intimate chat f…
Google has this pesky problem of carrying almost all their eggs in one basket: The moment their ad business doesn’t work anymore, the behemoth that Google is will come down to its knees. But due to the way the company is structured, they need search to drive users to the ads, and it’s all one big mess of entangled revenue streams that can’t be touched for fear of breaking something. Now if AI turns out to be the next…
Why? The websites we visit can still be infested with google's ads, and so can our gmail accounts, and so can the youtube videos we watch, and they can push ads directly onto our cell phones 24/7. Google has plenty of ways to force ads into your life.
Google used to need search in order to build extensive dossiers on everyone. It told them what people were looking for online. What they were interested in. Now Google has their cell phones, their browser, and their DNS servers doing that for them. Most people are handing all of their browsing history to Google. Google doesn't need search, which is why it's been allowed to atrophy into uselessness.