Earlier quoted context omitted.
> Apple doesn't put "better touchpad" on their labels either. It's just very very obvious that they're better. Exactly. Everyone knows Apple has better touchpad, but nobody knows that about some random PC manufacturer. How will they signal that he has better touchpad in order to justify the higher price?
By sending their laptop to shops and reviewers for people to try? There are plenty of PC manufacturers that aren't "some random PC manufacturer". ThinkPad, Asus, Acer, HP, Dell. They are known brands that can easily maintain reputations.
I would also wager that the sort of customers who are willing to spend more for interface refinements like an excellent touchpad already use Apple hardware at a higher rate than the general population, further shrinking customer demand for good PC touchpads.