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In the UK I prefer Lidl to Aldi for reasons I can't quite fathom, and the pricing is within pennies of each other. Interestingly many of the middle-of-the-road supermarkets like Asda, Sainsbury's, Morrison's and Tesco now price match a ton of their own brand essentials to Aldi as loss leaders to try and get people in store. It's not quite enough to make it the default shop though. What's kind of interesting is that i…
>In the UK I prefer Lidl to Aldi for reasons I can't quite fathom Maybe it is how the stores look? In NL Lidl looks like a normal supermarket that just happens to be cheap. Aldi is like someone went out of their way to make a supermarket as ugly and uncomfortable a shopping experience as possible.
I think they reached the point in the UK that everyone willing to put up with chaos in store was already shopping there, so they had to start competing with the traditional supermarkets like Tesco and Sainsburys.