I don't understand why there is no AR or VR killer app for this thing. Their sales pitch was "it makes it amazing to read articles in safari"? https://www.youtube.com/watch?v=GYkq9Rgoj8E&t=5410s $3500 to... look at a floating web browser? Surely they can come up with something. Give me UV/IR vision, let me see the pipes under the ground, show me how to assemble the furniture I'm looking at, give me a template to pain…
This was a reported rumour prior to the reveal yesterday: no significant use case. This is a significant departure from Apple's usual MO: find a USP and NAIL the implementation. They're using a scattergun approach here and it's risky. They better be sending these headsets free of charge to thousands of studios in the hopes that some of them develop THE killer app, because this is the only way I see this succeeding. E…
They didn't really find a unique selling point, and they didn't really nail the implementation. Few versions later they refined the product and their messaging for it, and carved out a decent market for it. I actually think the original iPhone announcement was pretty close to this VR headset. It's only selling point was that it did everything nicer and better than the competition, and then it relentlessly iterated. iPhone was an easier sell though than expensive ski goggles - barrier is much lower with it.
It's clear(ish) they have some impressive tech in it, and are 'best in market'. I wouldn't be surprised if "Vision Pro" became a lot more of a compelling device in 5 years time. But right now it doesn't really seem to give me $3500 worth of benefit.