I'm more curious about the question of 'who wants free content'. Because that's really the question here. Would I prefer everything in my life was free with no strings attached? Obviously. But youtube/news/reddit/facebook/literally any website needs to make money somehow, and non tracked ads pay rediculously lower amounts(90+%). So the real question is, would you trade what is essentially anonymous tracking (literall…
But that’s not what the adtech web is, and that’s why it needs to die.
I’d be absolutely delighted to see 99% of ad funded content and services wiped off the face of the web tomorrow, even if a lot of it is stuff I use and enjoy. Which is why I’m bullish on “nuclear options” for regulation such as binding DNT to GDPR, or making opt out default and not even allowing pop-up opt in, or suing a few large companies into bankruptcy for using consent dark pattens or other slight violations, just to make an example.
Because it’s not that ads would be banned by that. It’s tracking and micro targeted ads. And while ads may be necessary to provide “free” services, we need to get away from the idea that the only ads worth showing are ones with precise targeting and advance led fraud countermeasures.