Is this the same CEO who decided to double the engineering team in a single year? https://techcouver.com/2021/01/06/shopify-to-double-engineer... Aren’t CEOs paid ludicrously well to make long term decisions, rather than just flail around?
Over hiring in the face of uncertain macro conditions and consumption changes is probably the right choice. If your market expands as you believe it might you're ready to step in and grow. If it doesn't grow you can just lay people off and you're back where you started. The important thing here though is that it's hard to catch up to competitors that have lapped you but it's easy to slow down when you're ahead. If yo…
"Back where you started" with a now highly demotivated team isn't quite back where you started.