Amazon's decision to 'wind down' Amazon Smile is nauseating and pathetic. Their greed knows no bounds. I have raised a considerable amount for my charity through this programme, which is a small local non-profit organisation which takes in and rehomes abandoned and unwanted animals. It is these small, largely unknown, struggling charities that benefit so greatly from Amazon Smile. The larger charities don't need the funding in the same urgent way small charity organisations do. Every donation counts, however small.
I am disgusted and repelled that Amazon, a multi-billion dollar conglomerate with seemingly unlimited tax breaks, corporate benefits and exemptions, should abandon the one charitable and genuinely honourable programme it offers; notably that each customer can choose which charities to support, resulting in keeping afloat innumerable small and obscure non-profits, a majority which would otherwise remain unknown and overlooked. A majority of these immeasurably valuable organisations are totally reliant on contributions, grateful for every penny they receive in donations. It is deplorable that Amazon, an obscenely profitable and market-dominating consortium, should abandon what has been the only benevolent and honourable attributes of the company.
To justify this contemptable greed and grossness they have announced that Amazon will instead be donating to prominent chosen (by whom?) charities, no doubt largely high-profile ones that already receive considerable donations and publicity. They are utterly shameless.
'AmazonSmile represents a very small portion of the total charitable contributions made through our other programmes, which we estimate at more than £100 million in 2021.'
Isn't this the point? To reach charities that are overlooked and underfunded? I feel sick......