TLDR: this post is entirely to calm advertisers, it can be boiled down to "don't worry, we still prioritize brand safety like before". It does have this gem in it: "What has changed, however, is our approach to experimentation. As you’ve seen over the past several weeks, Twitter is embracing public testing. We believe that this open and transparent approach to innovation is healthy, as it enables us to move faster an…
This "going to do dumb things" is completely on brand for him with his 5 step manufacturing improvement process, step 1 of which is "make your requirements less dumb".
This is actually how Nike works, having worked there. They try all kinds of weird things aren't aren't afraid to, and then drop the ones that don't work with no regrets, keeping what works. Try new things, fail fast isn't a bad strategy for innovation.
Whether or not it'll work out for twitter remains to be seen. Especially with the rest of biased tech still upset that they lost their monopoly on the narrative arrayed against him.