It looks like most death rates for transportation products are measured in deaths per 100 million passenger miles. So 8 deaths seems like a reasonable estimate.
By comparison, cars are about 1.5 deaths, and motorcycles are 25-30.
For the car number, I'm willing to bet that OneWheel riders skew younger and male-er than the general driving population. I'd bet the risk difference mostly disappears if you're comparing similar demographics.
For the motorcycle number, keep in mind that you can't legally ride a motorcycle without a license and some training and/or non-trivial testing. And most riders wear much more extensive PPE than the average OneWheel rider. And they're still at something like 300–400% of the risk.
I think it kind of comes down to whether you think of a OneWheel as a toy, a recreational product, or a form of transportation. It's ridiculously unsafe compared with, say, a boardgame, and probably on par with recreational products like skateboards and jet skis, and somewhere in the middle between driving a car and riding a motorcycle for transportation.