> Names should make you smile. Yes, you, specifically. You should get a dopamine hit whenever something you created comes up, even when it’s in a sentence like “Shelob has broken again.” Fun is one of the most important things there is. I'll never understand this mentality, where a silly project name is a source of "fun." I would never dare tell anyone what should be fun for them... except in this case, where I will…
What method would you propose teams used to name a project, in which "fun" names are discouraged?