Some noteworthy bits:
> we innovated with the first-ever proactive system to alert you of unwanted tracking
If that's true, then Apple just raised the privacy bar and now Tile and other small players need to up their game to stay relevant.
There is also lesson to learn here: whoever makes a tech/product popular is the one who gets the heat for all its shortcomings/problems. It doesn't matter how many existing small players were doing a horrible job for years.
> As an iPhone user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope to guide them to the AirTag
This is something that's not appreciated. The UWB chip on the Airtag can only help iPhone know how far away it is from the tag. It's 3D modelling of the world through camera vision that helps triangulate and guide the user via live on-screen direction.
Next time you think why we need tech X, just remember that you can't foresee what it'll enable in the future - (and before you comment "all AR stuff to find my keys faster?", re-read the previous sentence again).